The Journal of Euromarketing is published by Taylor & Francis Group LLC. The journal aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. This Special Issue would focus on various topics related to the international joint ventures (IJV) and alliances ranging from the use of IJV/alliances as entry mode to the management of IJV/alliances and performance in IJVs and alliances. Due to increasing internationalization, competition, and also other reasons motive firms to use IJVs and international strategic alliances (ISAs) in their foreign operations. Although there are examples of successful IJVs and ISAs, the termination and failure rate in those operations has been very high. The papers may especially relate to following themes and topics (but also other topics may be proposed):
- Motives for the formation of IJVs/alliances for the market entry
- Partner selection in IJVs/alliances
- Control issues
- Trust and Commitment
- Dynamics in partner relationship in IJVs/alliances
- Performance measurement and performance outcome issues in IJVs/alliances
- The choice between wholly owned subsidiary (WOS) and IJV/alliances
- Case study/studies on IJV/alliance strategies and/or dynamics
Writing instructions: The manuscript should be 25-35 typed pages, double space (including references and abstracts). For detail writing instructions, please kindly visit the journal´s website and click on “Instructions for Authors” section of the webpage.
Manuscript submission and deadline: The full papers should be delivered electronically latest on October 31st 2009 to the guest editor Professor Jorma Larimo, Department of Marketing, University of Vaasa, Wolffintie 34, 65101, Vaasa, Finland. Tel: +358 6 324 8253; email: jla@uwasa.fi. Or to Dr. Nguyen Huu Le, Department of Marketing, University of Vaasa, Wolffintie 34, 65101, Vaasa, Finland. Tel: +358 6 324 8947; email: nghl@uwasa.fi.
