Webcast

Global Business Club of Mid-Michigan
Building Successful Global Brands

Outsourcing, production models, and the need to maintain a consistent brand image are all factors to consider when building a global brand.

March 2005 - Presented by Tim O'Donovan, President and CEO of Wolverine World Wide, Inc. Mr. O'Donovan presents an overview of the global footwear industry and what it takes to build a global brand in the industry. He addresses outsourcing production to countries such as China and Vietnam; the need to maintain a consistent brand image; and the relative benefits of production models (licensing and distribution).

Clip 1
Running Time: 2 minute 40 seconds
File size: 87 MB

Clip 2
Running Time: 2 minute 23 seconds
File size: 75 MB

Clip 2
Running Time: 3 minute 12 seconds
File size: 106 MB

These webcasts require Windows Media Player.
You can download it here