gE Business Review
"MSU’s Broad School to Offer Free International Business Assistance"
by Tomas Hult (Volume 4, Number 1, pp. 1-2, 2010)Executive Briefing:
Pro bono work has long been a staple of professions such as law. Now the
Eli Broad College of Business at Michigan State University is getting involved. The Broad
School’s International Business Center has developed a program to help predominantly U.S.
owned small- and medium-sized organizations go international. The research assistance comes
from small teams, in 10 hour increments, over a month period. This article describes the Center
and the globalEDGE Business Team pro bono program as an innovative case study that can increase
the international competitiveness of U.S. firms.
Volumes
