Webcast

Global Business Club of Mid-Michigan
Building a foreign subsidiary in Michigan

The benefits of basing production in the United States and the issues companies must analyze before building a subsidiary in a foreign country.

February 2005 - Presented by Sten Sjöberg, President and CEO of SSAB HardTech, Inc., a subsidiary of the Swedish Steel Group. Sjöberg discusses the reasons behind SSAB HardTech's decision build a subsidiary in Michigan (tax abatement, customer base location, shipping costs). He speaks on the benefits of having more functions such as production and management in one place. Two issues Sjöberg addresses in relation to management are sensitivity to cultural differences and team management. He also highlights the ability of companies to stay competitive in the global market even if they are producing from countries with higher labor costs such as the United States.

Clip 1
Running Time: 1 minute 12 seconds
File size: 14.4 MB

Clip 2
Running Time: 2 minute 22 seconds
File size: 28.4 MB

Clip 3
Running Time: 1 minute 25 seconds
File size: 17 MB

These webcasts require Windows Media Player.
You can download it here