globalEDGE International Business Blog

Recently Interbrand, the world’s largest brand consultancy, released its 2009 rankings of the top global brands of 2009.

So what is a global brand, exactly? A global brand  is one that has transcended the linguistic and cultural challenges of entering foreign markets. Widely recognized global brands have successfully implemented the namesake and desirability of their products to consumers in many countries.

The Top Ten Global Brands of 2009:
1. Coca-Cola
2. IBM
3. Microsoft
4. GE
5. Nokia
6. McDonald’s
7. Google
8. Toyota
9. Intel
10. Disney

The largest jump up the chart was Amazon.com, which jumped fifteen places to #43. The largest fall was UBS of Switzerland, which dropped from #41 to #72.

It is well known that the auto industry has taken a hit across the globe. With sales and production down and several plant closures, it seems that things are looking grim. However, several Japanese automakers are thriving, not internationally, but in China.

China has just recently launched its brand new Growth Enterprise Market, a Nasdaq-style stock market that has been over 10 years in the making. Twenty eight small- and medium-sized companies will be debuting on the Gem as it is called, made to attract financing of new high growth industries. These industries include software companies, pharmaceutical firms and creative industries. But investing in these companies will be risky business, since there will less than 30 companies to begin with.

In a small village in Italy, one entrepreneur decided to start a business in an unusual location - a castle. With workers not having to clock in, the atmosphere is quite different than other typical factories. Brunello Cucinello's cashmere factory has been extremely successful. The full story can be found in a video from BBC NEWS.

It is surprising to many how well the business is doing because of the untraditional way it is run. Is it possible for other businesses to adopt similar working conditions and be this successful?

Congratulations on your new business! There are a lot of new and exciting opportunities to choose from. How do you know what will be best? By following these tips, your business can avoid frequent run-ins with the phrase, “There’s just one catch.”

Mark your calendars: United Nations Day is October 24th. The holiday is an annual celebration observed internationally by UN member nations, reaffirming the goals and the values of the organization. Of special interest to those in the international business field is the United Nations Global Compact, a sub-organization that acts as a policy group for companies that are “committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.”

We have all learned to ignore the pile of cables connecting the pieces of our home entertainment. But how great would it be if we could just get rid of them? This is something consumers and engineers have been dreaming of for years. Now, it is a reality.

Greenland is covered by ice on nearly 80% of its surface, making business activities in this area rather difficult. However, as we all know, the northern ice caps are beginning to melt due to rising global temperatures. In fact, it has been predicted that in the next few decades the Arctic Ocean will be almost all open water. While this is bad for the environment, it does open up new opportunities for business.

Since its establishment in 1981, the Gulf Cooperation Council (GCC) has made its primary priority to be the creation of a monetary union, and subsequently, a single currency across the region. The Gulf Cooperation Council is a trade bloc of six Arab nations residing in the Persian Gulf: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The GCC nations, excluding Oman and the UAE, have aimed for January 1, 2010 as a deadline for establishing a common currency. If the GCC is successful in establishing a single currency among their member nations, what implications could this have for them and the international business world?

There is no need to carry around all those books any longer! You can thank Amazon’s Kindle, an electronic device sold in the U.S. made for reading e-books and other digital media. Books and other content are downloaded through Amazon’s Whispernet, by using free internet access. Kindles have a 6 inch (diagonal) screen, it holds over 200 titles, and it only weighs 10.3 ounces. Let me know if you find a book like that!