globalEDGE Blog: Michigan Pavilion at National Restaurant Association and Food Marketing Institute Shows

Michigan Pavilion at National Restaurant Association and Food Marketing Institute Shows

The Michigan Department of Agriculture and Rural Development (MDARD) is offering Michigan food companies multiple opportunities to exhibit within Michigan Pavilions at the Food Marketing Institute (FMI) Show and the National Restaurant Association (NRA) Show. The shows offer businesses a unique, helpful, and affordable way to showcase products under the Michigan name, known globally for outstanding quality. In previous years, over $600,000 in actual sales were reported with $3 million in anticipated sales!

The NRA Show is scheduled for May 17 - 20, 2014 at McCormick Place in Chicago, IL. Last year, the show hosted over 40,000 buyers from 100 different countries. The NRA show brings food service, restaurant, hotel, and institutional buyers from the US and around the world. A 10 x 10 booth space is available in Michigan Pavilion at the NRA Show for $3,050. For more information about the NRA Show, click here.  

The FMI Show is June 11 - 12, 2014 at McCormick Place in Chicago, IL. The FMI show, hosts over 15,000 supermarket retailers, wholesalers, distributors, and importers from more than 150 countries. The cost of a 10 x 10 booth is $2,900, and click here for further details on the FMI Show.  

To further enhance your experience at the NRA and FMI Shows, the Food Export Association offers a Buyers Mission allowing you to formally meet with up to 10 prequalified international buyers as well as retail store tours to buyers and disseminating a contact list to participants and the buyers for companies’ follow-up. Buyers are brought in from the Food Export Association’s target markets to participate in one-on-one meetings with U.S. processed food companies. Buyers offer a wealth of information about their markets and potential opportunities for your products during the meetings. Eligible companies can receive 50% of their booth costs reimbursed though the Branded Program. For further information on the Food Service Buyers Mission at NRA, click here, and for more details on the Food and Beverage Buyers Mission at FMI, click here.  


If you are interested in exhibiting within the Michigan Pavilion at the Food Marketing Institute (FMI) Show and the National Restaurant (NRA) Show, contact Jamie Zmitko-Somers at 517-284-5738 or zmitkoj@michigan.gov.

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