The Future of Innovation... Look to the Poor?
Professor and author C. K. Prahalad explores how General Electric took a local innovation in the healthcare industry, one designed to help those in the poorest and most remote villages in India and China, and turned it into a global, game-changing product. In his book, The Fortune at the Bottom of the Pyramid, he argues that this is no anomaly, but rather the future of innovation.
The aim of reaching a broader market with the EKG turned into a more efficient, cost-friendly product. Should companies be taking more of a look at developing innovative products to help the rural poor? Could these innovations spread to the global market as well?