globalEDGE Blog - By Tag: Brazil

Franchises have been booming worldwide. Close to 10 million employees work at approximately 400,000 franchise locations worldwide. Franchise owners enjoy that they can open a restaurant without as much risk, and the restaurants enjoy the increase in revenue coming from new stores in a variety of countries. One of the most recent booms in the franchise world is the massive growth in Latin markets. In the past year alone Brazil has experienced a 15% growth in franchises, Mexico has had a 13% increase, and Argentina also had double digit growth with 10.5%. 

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With large amounts of minerals and natural resources, the South American country of Brazil has received large amounts of attention as it economy continues to expand at a rather rapid pace. In 2010, the Brazil economy grew by a large 7.5 percent and has been named one of the key “BRIC” economies of the world along with Russia, India, and China. Brazil’s economic growth has far outpaced the United States and has also positioned Brazil as the world’s sixth-largest economy, just passing the United Kingdom’s economy this last year.

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With the 2014 World Cup and the 2016 Summer Olympics both being held in Brazil, this large South American country is preparing for a major tourism boost to further advance its economy. Currently, Brazil’s tourism industry is not featured in the global top ten with only five million overseas visitors this past year. There are numerous reasons why Brazil remains a relatively untapped tourist destination but perhaps one of the biggest reasons is the perception of high crime levels. However, with the two major international events around the corner Brazil is looking correct to this problem in order to double the number of people visiting the country and expand its tourism industry.

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When world economies develop, massive urbanization soon follows.  As of 2008, there are now more people living in cities than rural areas around the world.  Countries currently experiencing significant urban growth have an opportunity to learn from developed nations that have experienced similar trends in the past.  With access to modern technology, cities can develop in smarter ways than ever before.  Rio de Janeiro, Brazil, is using thoughtful planning and foresight to establish a new standard for urban development that other regions are likely to follow.  

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Due to the increase in meat consumption in China, the need for soybeans has widened. The main country where the Chinese have looked is Brazil and are interested in purchasing hundreds of thousands of acres. When they were refused the land, the new strategy was to feed money into the agriculture industry in Brazil to give farmers the capital needed to triple soybean production.

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Brazil has been growing like a weed and companies from all over the country and in all different industries have been benefiting. As the Brazilian economy continues to expand, consumers have found more and more discretionary income that needs to be spent. Two industries that have received a lot of this new wealth are the fast and casual dining sectors. Consumers have voted with their wallets - they are very hungry and are willing to pay for it.

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In 2009, China became Brazil’s largest trading partner in the world, overtaking the position that the United States has held since 1930. Brazilian exports are increasing rapidly to meet China’s immense demand for raw materials and commodities. On the other side of this trade relationship, cheaper goods imported from China are opening new horizons for Brazil’s growing middle class. This commercial relationship between these countries is continuing to grow and has reached an entirely new level.

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Valentine's Day, contrary to popular belief, is a holiday filled with history and tradition worldwide. There are several different legends that surround Valentine's Day and Saint Valentine himself. Legends vary from culture to culture, and so do the traditions and the ways that the holiday is celebrated.

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With China being one of Brazil’s most important trading partners, the two have created a whole lot of business and money-making opportunities for both countries. No person knows this more than Eike Batista, a Brazilian minerals tycoon that is now the eighth richest man in the world, with a wealth of $27 billion. He’s gotten there quickly, thanks in large part to China.

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Over the past ten years, Brazil has emerged as a major global power capable of wide scale competition in the international marketplace. Being the world’s fifth-largest land mass and the eighth-largest economy, Brazil has become one of the top global producers of market necessities including vegetables, minerals, water, and energy. Brazil’s economic growth correlates with the relative decline of United States influence in Latin America and the rise of new economic powers in Asia. Now, Brazil is looking to exert its force as a global heavyweight with an ambitious foreign policy.

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Guido Mantega, the Brazilian Finance Minister, has recently came on record declaring that there is currently an “international currency war.” What in the world is Mr. Mantega talking about?

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Although many people would not expect it, the eighth largest economy in the world is gradually remaking itself into the silicon valley of the rainforest and the next hot venture capital market. This is being fueled by a predicted growth rate of 7.1% and expectations to continue this tear through the end of the decade. It also sports 1.7 million IT professionals, 123 national institutes of science and 400 technology incubators throughout the country. There is also a great political environment where the government and private companies are currently spending 1% of GDP on developing high-tech industries such as aerospace, agribusiness, information technology, business-process outsourcing, semiconductors and telecommunications.

Investors have their checkbooks ready and are catching up on their Portuguese.

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France has recently made great strides to increase its exports to Latin America. With globalization taking the international business world by storm, many French companies have begun to look for opportunities outside of its close neighbors in Europe. This has caused them to turn to Latin America. This means more business opportunities for French companies and more jobs for South Americans.

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The European Union has committed to the goal of increasing the use of biofuels to 20% throughout the region by 2020. To do this, they have decided to work with Brazil and Mozambique. This agreement will follow recent trends to increase renewable energy sources, and will greatly benefit both Brazil and the EU.

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After panic spread last year as the price of Sugar rose due to poor weather conditions in Brazil and India, things look hopeful as prices become more stable.  Sugar production is seasonal and is heavily affected by weather conditions.  Last year India struggled to produce sugar due to a long drought after the Asian Monsoon.  While India was waiting for water, Brazil struggled to keep the water away as it had heavy rains which created waterlogged crops. 

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The BRICs markets – Brazil, Russia, India and China – have survived the global economic crisis quite well, emerging even stronger than before. These counties have large surpluses in international trade as well as reserves in foreign currency, which really helped in the last downturn. They are on pace to equal the G7 in size by 2032, seven years earlier than originally predicted.

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Do you want to go out to eat? People around the world are saying “yes” to this answer, but are finding different venues to satisfy their hunger. In fact, you might be surprised to hear that 20% of the world’s food venues are street vendors! Did you know that of the 10 largest markets in the world in the food services industry, five are in East Asia? The industry is making some major shifts which are also specific to geographic location.

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When I think of Brazil, coffee, tropical fruits, and sugarcane come to mind. This is not only because I enjoy all three things, but also because Brazil leads the world in production of these goods.  Over the years, exporting these goods has been a key factor in generating growth for Brazil’s economy. Speaking of economic growth, President Luiz Inacio Lula da Silva, has been working towards poverty alleviation and economic growth for the past several years. In 2007, the Growth Acceleration Program (PAC), an infrastructure development program meant to improve the country’s energy supply, road, rail, and other infrastructure needs, was established.

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How are filmmakers from developing countries helping students learn about strife and poverty across the globe?  How can a student in India earn a Masters degree in America without ever setting foot on campus?  The answer to these questions is the same: Technology.  Technological capabilities are improving at a break-neck pace.  At the same time, the demand for personal cultural awareness, advanced degrees and lower costs are more prevalent than ever.  International education now means much more than studying abroad.  In today’s society, new technological capabilities are allowing more people to develop skills at a lower cost.

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Lastly, we have the city which won the bid to host the 2016 Olympics: Rio de Janeiro, Brazil! The historic selection of Rio makes it the first South American city to ever host the games, and the second ever to do so in Latin America. To better understand the effect the Olympics could have on Rio, it is important to examine the various facets of Rio and its diverse economy.

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Congratulations to the city of Rio de Janeiro for being selected as the host city for the 2016 Summer Olympics Games! This will be the first time that the continent of South America will host any Olympic Games. With all the buzz surrounding this topic, we here at globalEDGE thought it would be great to do a series on each of the final four candidates that were chosen from. Each day next week we will dissect Rio de Janeiro, Tokyo, Madrid, and Chicago to show what makes them an international business hotspot. We hope you tune in next week for some amazing insights on four very diverse economies.

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Many people across the globe wake up every morning and require coffee within minutes to function during the day. The caffeine gives a kick-start to the long day at the office, in class, or wherever you may be. However, imagine waking up to a tea that can give you more than half the caffeinated zap of coffee plus tons of antioxidants and fewer jitters. I’m not asking you to totally end things with your old love, but simply, see other… beverages?

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With raw sugar prices soaring to a high of 24 cents per pound and the possibility of rising to 30 cents per pound, Brazil, the largest sugar-cane growing area in the world, has a few options. Brazilian factories can either continue producing ethanol, which is used for more than 90% of new cars in Brazil, or they can produce sugar, which can be sold 40% above cost.

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You may be surprised to learn that Brazil produced half of the world's coffee at one point. Although the nation doesn't enjoy this kind of pick-me-up dominance anymore, they still are the key player in the global market, and produce one-third of world's coffee beans. Despite the shear quantity of coffee coming out of Brazil, most consumers are more familiar with  Columbian beans, and Asian and African beans seem to be gaining in popularity. It's said that because of Brazil's large-scale production, the quality suffers. Poor quality controls and an economic crisis in the 80's and 90's led to less local consumption in Brazil. Their best beans were exported while they had the leftovers. I can see why coffee didn't appeal very much to Brazilians. In response to this unfavorable trend, the Brazilian Association of the Coffee Industry initiated a "coffee purity" program that was so succesful that it was expanded to 60 countries. That led to a more than doubling of sales in Brazil. Brazilians now consume more than any other nation with the exception of the United States.

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I am a huge fan of pretty much everything that Monocle publishes. They are always on the cutting edge, whether the topic is public affairs, business, or even culture and design. Recently they partnered with UK Trade & Investment to produce a series of videos on the business climate in different sectors and countries around the world. So far the topics have been: Doha, Boston, UK Creative Sector, UK Motorsport, London, São Paulo, Guangzhou, and Sofia. 

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We live in a world full of advertising. We see it on billboards, on TV, in the newspapers and online. The last time I went to the grocery store there were even LED advertisement screens hawking goods at the end of every checkout lane. Is there no place sacred anymore?!

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