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You have most likely watched a show or movie on Netflix at one point or another. Whether it was borrowing a friend’s account or purchasing the subscription for a month and then getting roped into another, streaming services have become ubiquitous. Netflix has released multiple hit shows and classics to date yet is now the worst-performing stock of 2022 in the S&P 500. It is down 62.5% year to date. What happened?

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A new study conducted by the international law firm Denton in association with the Mining and Investment in Latin America 2015 conference found that many companies, despite current conditions, have remained optimistic. The survey, which was carried out among mining companies and financiers who are active in Mexico, Central and South America indicated that 66% of those interviewed are somewhat optimistic that there will be an increase in investment over the next 12 month. The mining industry is facing challenges with current economic conditions and rout in the commodity markets, but corporate social responsibility was not regarded to be that high of a concern. Corporate social responsibility is important because due to issues, projects worth billions of dollars have been stalled.

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Peru is currently the third-largest producer of copper and the sixth-largest producer of gold in the world.  Peru’s mining industry is booming and government officials expect copper production to double by 2015.  Because of this projected growth, it is no surprise that Peruvian officials and business executives are visiting cities like New York City to attract foreign investments.  Forecasts indicate that by 2015, investment in the mining sector will make up close to 50% of total investments in Peru.

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Every year globalEDGE publishes its Market Potential Index (MPI) in order to assess a market’s attractiveness for international business. The Market Potential Index provides a detailed ranking of 26 emerging countries. With the MPI, determining which international market to enter is no longer an overwhelming task. Emerging markets are ranked based on several dimensions, allowing appropriate marketing strategies to be developed for each particular country. This year the MPI highlights several significant trends among emerging markets. We will now take a closer look at some of these trends in order to obtain a better idea of the importance of emerging markets in international business.

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So how exactly to you advance from a frontier market to an emerging market? Some people classify frontier markets as a subset of emerging markets, but there is a clear distinction. We’ve talked in previous posts about systematic risk and political instability as huge factors to impeding growth. Once a country can overcome many of these risks, and grow a more stable infrastructure, it is well on its way to becoming a developed economy.

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In February 2009, the U.S.-Peru trade promotion agreement (TPA) went into effect. The TPA has had some exciting effects for many U.S. companies. Doug Barry of the U.S. Commercial Service interviewed John Simmons, the Department of Commerce’s senior commercial officer in Lima, about how the TPA is helping U.S. businesses.

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Looking for a new place to expand your business? Why not Peru? It has become apparent that U.S. exports to Peru are getting simpler and simpler. The U.S.–Peru Trade Promotion Agreement that was signed a few years ago has really expanded the opportunities for U.S. businesses in Peru. With this agreement, many goods can be shipped into Peru duty-free. The certificates of origin and other forms are also becoming more uniform to make exporting easier and simpler.

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U.S. and Peruvian exporters received good news last February, when a new trade promotion agreement between the countries took effect. The agreement has a number of upsides for both countries, such as the fact that 80% of U.S. goods exported to Peru now enter duty-free.

Check out this interview from the International Trade Administration for more details on how your business can take advantage of the agreement.

You can also learn about other trade agreements with Latin America in this interview from the Small Business Advocate