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Direct-to-consumer (DTC) retailing is a popular strategy for brands to develop relationships with customers, utilize digital channels of selling, and skip the middle man when it comes to product sales channels.  In the times of COVID-19, the rush to e-commerce and digitalized sales channels has created an opportunity for more brands to branch out into the direct-to-consumer market.  From clothing to makeup to food subscriptions and even orthodontic wear, this strategy presents convenience to both consumers and suppliers.  Let’s take a look at the brands and methods behind direct-to-consumer retailing.

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In recent news, the world’s second largest retailer, Carrefour, has elected to invest further in its international investment.  Known for stringent regulations in the retail industry, India has traditionally protected the smaller, independent markets and local communities that run them. Carrefour’s entrance provides a great case study of the importance of understanding the international market where a firm expands. Lets take a brief look at the conditions in India that Carrefour became familiar with before “cracking the code."

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There are a few key observations that many have noticed about consumers in this new economy:

  • Shoppers are less impulsive, more needs-based

Some say the recession made a correction in consumer behavior especially in the U.S. The means simply aren’t there for as much shopping on impulse. Those adjusting to changing consumer behavior are advised to in turn adjust their merchandise mix and price points accordingly.

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It's time for our readership to be rewarded with yet another blog series! This week's series will be focusing on contemporary issues in the retail industry  The topcs we'll be covering include an overview of the top global firms in the retail business, a look at the ever-so-fashionable fashion industry, consumers, and last-but-not-least, purchasing behavior, and how consumers are shopping in new, different ways.