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Ecotourism is considered the fastest growing market in the tourism industry. What is ecotourism? Defined by The International Ecotourism Society (TIES), it is "Responsible travel to natural areas that conserves the environment and improves the well-being of local people."

Ecotourism is about uniting conservation, communities, and sustainable travel. You must have a deep appreciation for local cultures around the globe, which is why I think it's so great. Along with this it provides direct financial benefits for conservation and the local economy and empowerment for local people. Can tourism really do this much?

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Today’s traveler is different than it once was. People are interested in finding unique and adventurous destinations rather than the typical beach vacation. This is great news for smaller countries rich with cultural and historical attractions. People want to be taken off the beaten path, and local businesses around the world are profiting.

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As many travelers still feel the pinch of the recession on their wallets, a new market begs for attention as it couples the price tag of a hostel, convenience of a hotel and the homey feel of a bed and breakfast. This new way of travel accommodations is basically a social networking bed and breakfast and has expanded in the past years in Europe. Half a dozen startup companies have emerged in this market in the past two years including the likes of Crashpadder.com, iStopOver.com, ArBnB.com, and Roomorama.com. With this new market opening up, international businesses are looking to reap the rewards of this new type of traveler and hoping it will increase business abroad.

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After a rough year in 2009, global tourism has made a slight comeback this year. In 2010 there was small growth of .05%, and the future looks promising with expected growth of 4.5% in coming years. There was positive growth in all world regions in the first two months of 2010, with Asia and the Pacific in the lead with a growth rate of 10%. Both the United States and Europe had less development, as they were hit hardest by the recent recession.