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Switzerland’s reputation as a global leader in various sectors, such as life sciences, pharmaceuticals, finance, and manufacturing, remains unwavering. Fueled by a stable economy and a welcoming business climate, the nation consistently attracts foreign investments. However, the Swiss business landscape isn’t static; it evolves to embrace fresh challenges and opportunities.

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 Since Thursday, February 24th, when Russia invaded Ukraine, tons of companies, from clothing companies such as Nike to media services such as Netflix, have decided to cut ties with Russia and suspend their services. The reason behind the decision to close their stores in Russia is to express their disapproval of Russia invading UkraineApple, who just expanded into Russia with a brand-new office building in Moscow, Russia, was hiring people to work in the building right before the invasion, so they didn’t just cut off their products in the country, but also the use of the brand new building.

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2020 was a year of immeasurable uncertainty in business and economics.  We saw supply chains crumble and e-commerce demand skyrocket as businesses and consumers pivoted to adjust to life in a pandemic.  While the pandemic is not yet over, widespread vaccine distribution is on the horizon, and we have seen several industries bounce back from the setbacks brought on by COVID-19.  Let’s take a look at the global business trends we can expect in 2021.

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Perhaps one of the few industries not affected by the COVID pandemic is the dietary supplement industry. Like hand sanitizers, the demand for supplements, especially immunity-related, saw a huge surge after the outbreaks. Although a portion might be due to panic-buying, the overall demand and awareness for these products have skyrocketed. In fact, the nutraceutical market had a very strong forecast before the pandemic even took place. And, being a relatively new industry, innovation can be seen everywhere in dietary supplements, from marketing campaigns to selling methods. However, as with every industry, there are always still opportunities for growth.

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The beauty industry is constantly changing, adapting to new consumer wants and developing innovative products. Demands in the industry are very volatile, affected by many factors on a daily basis. Below are some current trends:

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The world is changing rapidly.  People are becoming more interconnected than ever.  Information is increasingly easier and cheaper to come by.  Whether it's texting, social media, emailing, faster logistics, or finding information on the internet, it all leads to one thing, making a faster paced and more competitive business environment.  Here are some top trends in business that are already happening but will play a significant role in the future.

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In the business world competition is something companies must thrive on. In order to survive in this cut throat global economy, companies have to be able to compete with each other and show their strengths. Our coming blog series is based on just that, competition. We will be show casing the best of the best in international business.

Any international business professional should be aware of the world around them. We will help you out by putting the important information all in one place. This week watch for lists of the top countries for offshoring, top global business cities, top traded commodities, top countries in the ease of doing business, top business risks, and top international business trends. It is essential to stay on top of the latest trends and know where in the world potential for business growth lies. All of these lists should help you to get a feel of the current international business environment, and see ‘What’s On Top’.  So come back later this week for some awesome posts!