Featuring: Market Potential Index (MPI)
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Feature of the Month : Market Potential Index (MPI)

As globalization expands, emerging markets will become increasingly important for businesses looking to expand overseas. While emerging countries may not necessarily be as developed as major economies around the world, they certainly provide businesses with countless opportunities for growth. Finding the right emerging market for business may prove to be a difficult task, but luckily globalEDGE provides a resource designed to solve this problem. The Market Potential Index (MPI) ranks 26 emerging countries based on eight market dimensions. These dimensions represent the overall market potential of a country and each emerging market is ranked accordingly. With this in mind, businesses can then determine which international market to enter and users can gain a better understanding of growing economies worldwide.

Each year, there are several unique trends within the MPI rankings. However, one trend seems to be prevalent across several years—countries in Asia have been the overall highest rated countries among the field of 26 countries. This year the top four are again Asian countries: Singapore, Hong Kong, China, and South Korea. Large export numbers, a strong manufacturing base, and an emerging middle class have been the main drivers of growth in Asia. This year, Latin American countries showed strong improvement with four major countries moving up several positions. Much of this improvement in Latin America can be attributed to infrastructure growth, a declining poverty index, and commodity growth.

To view this year’s full results, please visit our Market Potential Index page!

Featured Resources

World Bank: Doing Business Indicators
The Doing Business Indicators compare the economies of over 180 countries based on a wide variety of statistics, from credit availability to cross-border trading. Also available for download are reports highlighting different aspects of international business development. Site is available in Arabic, Chinese, English, French, Portuguese, Russian, and Spanish.
Category: Multi-Country

Grant Thornton: International Business Report
The International Business Report (IBR) by Grant Thornton is a quarterly survey of senior executives at private companies. The report covers the economic and commercial issues in 39 economies around the globe. Specific reports can be found for countries, special situations and sectors as well as comments on tax and mergers and acquisitions.
Category: Publications

Featured Academy

Internationalization Process of the Firm
The Internationalization Process of the Firm informs on the following issues: the internationalization process of companies that want to conduct international business; the different frameworks and theories regarding how companies handle the internationalization process; the role of company size on a company’s ability to efficiently achieve its internationalization goals; the factors that dictate the choice of a particular foreign market entry mode; and why gradual entry used to be the method of choice, but is becoming obsolete.
Category: Market Research and Entry

The World is Open for Business
This module was created in cooperation with the U.S. Commercial Service and is the first chapter of the book A Basic Guide to Exporting. In this module, we will cover: Why you should sell globally; agencies that specialize in helping small to medium-sized businesses export successfully; old assumptions about exporting that may not be accurate; and how to transform yourself and your business through exporting. A case study on the company Domes International is also included.
Category: Exporting

globalEDGE Business Review

"The BRIC Countries"
by Tomas Hult (Volume 3, Number 4, pp. 1-2, 2009)

Brazil, Russia, India, and China form the so-called BRIC countries. This article summarizes the basics of the BRIC countries, including: the impact on the BRIC's by the world economy, organizing by the BRIC countries, economic and population changes in the BRIC countries, key strengths and weakness of the BRIC countries, and key issues for countries and firms to consider when doing business with the BRIC countries.

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Fact of the Month

In the 2011 Market Potential Index, 16 of the 26 featured countries were from either Latin America or Asia.

Source: globalEDGE MPI

From the globalEDGE Blog

Emerging markets offer many growth opportunities and provide great places for businesses looking to expand overseas. Along with great opportunities, emerging markets are also key for global economic recovery. To find out more about the top emerging markets and this year's MPI study, click on to the globalEDGE blog!

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