Feature of the Month
: Market Potential Index (MPI)
In today’s global business environment, domestic markets are simply no longer large enough to fulfill the growth objectives of many companies. Emerging markets provide a viable solution for businesses looking to expand their customer base in order to continue growth. Finding the right emerging market for business may prove to be a difficult task given the vast amount of market data available. However, globalEDGE has the answer to this problem. The Market Potential Index (MPI) published by globalEDGE consolidates market data into an easy-to-read format and ranks 26 emerging countries based on eight market dimensions. These dimensions represent the overall market potential of a country, and each emerging market is ranked accordingly. Using this information, businesses can then determine which international market to enter and can also gain a better understanding of growing economies worldwide.
To view this year’s full and detailed emerging market rankings, please visit our Market Potential Index (MPI) page!
Featured Resources
ISI Emerging Markets
As a Euromoney Institutional Investor company, ISI Emerging Markets delivers news, company data, and financial data directly from emerging markets to thousands of emerging markets specialists around the world. Subscription required for all features.
Category: Finance
Emerging Markets Online
Emerging Markets Online is a market research service specializing in the energy and utilities sectors of the developing world. A catalog of expert industry databases, market research studies, industry newsletters and daily headline news services as well as consulting services are provided. Only basic headlines and sample reports are available for free. All other services and reports are offered for a fee-based subscription.
Category: Energy
Featured Academy
Doing Business in China
The China module should provide one with a general understanding of the following: China’s market potential and hot industries; its culture and people; common situations that arise when conducting business in China; current obstacles and opportunities in logistics; the historical and current problems faced by the economy; and economic and political factors that affect the costs of doing business in China. A case study focusing on China’s rural dilemma is incorporated into this module.
Category: Doing Business In
Global Market Opportunity Assessment
The Global Market Opportunity Assessment module informs one on the following issues: why it is important to assess global market opportunities; how companies conduct market opportunity assessment; what makes market research effective; practical approaches to identifying foreign market opportunities. A sample global market opportunity assessment questionnaire and a case study on Thailand’s growing importance in the global export market are also included in the module.
Category: Market Research and Entry
globalEDGE Business Review
"Fostering Economic and Social Change in Developing Markets"
by Anh-Dai Lu (Volume 7, Number 6, pp. 1-5, 2013)
With increasing opportunities shifting to developing markets, the private sector today faces the challenge of achieving both competitiveness and social impact. This paper highlights the need for an integrated approach to economic development and poverty alleviation and provides a focus for future research on policies and best practices that foster inclusive growth.
