Speaker: Lennart Johansson, State of Michigan

Air Date: March 11, 2015

Tomas Hult speaks with Lennart Johansson, Consul General of Sweden for the State of Michigan; they discuss what is involved with being Consul General of Sweden for the State of Michigan, what kind of relationship Michigan has with Sweden, and how Michigan companies can export or engage with Sweden.

Speaker: V. Kumar, Robinson College of Business, Georgia State University

Air Date: March 11, 2015

Tomas Hult speaks with V. Kumar. He is the Regents Professor, Richard and Susan Lenny Distinguished Chair Professor in Marketing, and Executive Director, Center for Excellence in Brand and Customer Management. Dr. Kumar is also the Editor of the Journal of Marketing, the flagship academic journal in marketing in the world. They discuss what type of activities they engage in at the Center for Excellence in Brand and Customer Management as well as cutting edge topics in the field of marketing.

Speaker: Jeremy Willson, School of Criminal Justice at Michigan State University

Air Date: March 11, 2015

Tomas Hult speaks with Jeremy Wilson, Director, Center for Anti-Counterfeiting and Product Protection and Professor, School of Criminal Justice at Michigan State University. They discuss the main activities in the Center for Anti-Counterfeiting and Product Protection, the most important things companies should plan for in terms of anti-counterfeiting and product protection, and the climate becoming better globally on anti-counterfeiting and product protection issues.

Speaker: Gary Bartek, Capital Region International Airport

Air Date: March 11, 2015

Tomas Hult speaks with Gary Bartek, Director of Cargo of Port Lansing at the Capital Region International Airport in Lansing. They discuss what services are offered at Port Lansing, benefits of a Foreign Trade Zone, and air cargo charter business at the Lansing (LAN) airport.

Speaker: Ayalla Ruvio, Eli Broad College of Business at Michigan State University

Air Date: March 11, 2015

Tomas Hult speaks with Ayalla Ruvio, Assistant Professor of Marketing in the Eli Broad College of Business at Michigan State University and a native of Israel. They discuss the current state of Israel and what is going on in the country, how foreign companies – say from Michigan – can engage in the country via exporting or other international trade activities, and how Dr. Ruvio sees the next few years unfolding in Israel (and the region).

Speaker: Ernie Betts, Eli Broad College of Business at Michigan State University

Air Date: March 11, 2015

Tomas Hult speaks with Ernie Betts, Assistant Dean for Multicultural Programs in the Eli Broad College of Business at Michigan State University. They discuss the multicultural program and what it does, the benefit to students involved in the program, and the benefits to companies hiring students who have gone through the program.