globalEDGE Business Beat - February 2016
Hosted by Jade Sims
On the Michigan Business Network site.
Speaker: Chris Holman, Michigan Business Network
Air Date: February 05, 2016
Chris Holman, Founder of the Michigan Business Network, and Tomas Hult, Host of the globalEDGE Business Beat on MBN, dialogue about the importance of MSU’s International Business Center to the Michigan community, some of its accomplishments in 2015 and what’s upcoming in 2016. They focus on the Center’s 25th year anniversary; helping local small and medium-sized Michigan companies go global; leading-edge research in international business; and the Center’s world-leading online resource in international business, globalEDGE.msu.edu.
Speaker: Chris Holman, Michigan Business Network
Air Date: February 05, 2016
Chris Holman, Founder of the Michigan Business Network, and Tomas Hult, Host of the globalEDGE Business Beat on MBN, dialogue about international business education at some of the nation’s 1200 community colleges. These community colleges educate nearly half of the students in the country, and are an important part of making the country globally competitive.
In this segment, we found out that community colleges are expected to triple their internationally oriented business offerings in the next decade, a large task, but an important one, to maintain competitiveness globally. They also cover the most popular courses to globalize international education at Michigan’s community colleges, and business education versus other majors.
Speaker: Tunga Kiyak, Eli Broad College of Business at Michigan State University
Air Date: February 05, 2016
Tomas Hult speaks with Tunga Kiyak, Managing Director of theAcademy of International Business (AIB). Tomas and Tunga have worked together as Executive Director and Managing Director, respectively, of the Academy of International Business since January 2004.
This segment is an overview of AIB as well as an inventory of current AIB activities. The dialogue focused on why AIB is the top academic organization in international business worldwide and what is unique about it. They also engage on topics such as AIB’s world-leading journal, titled Journal of International Business Studies, and the next annual AIB conference is in New Orleans in June 2016.
Speaker: Mark Reuss, General Motors
Air Date: February 05, 2016
The January 2016 keynote of the Lansing Economic Club was given by Mark Reuss, Executive Vice President Global Product Development, General Motors. This segment of the globalEDGE Business Beat captures a portion of that keynote address, as it applies to GM’s competitiveness, Lansing as a strategic hub for some of GM’s products, and an outlook of where GM is heading in the future.
Speaker: Neil Morgan, PetSmart
Air Date: February 05, 2016
Tomas Hult speaks with Neil Morgan, PetSmart Distinguished Professor in Marketing Chair, Kelley School of Business, Indiana University, about assessment of performance outcomes in marketing, and why the correct performance variables are critical for companies.
Specifically, they dialogue about a recent article they co-authored in the Journal of Marketing, led by Costas Katsikeas and also including Leonidas Leonidou. The four authors took inventory of 998 articles in the top 15 marketing journals during the period of 1981 to 2014 that dealt with assessment of performance in the context of marketing. In this segment, the dialogue focused on why it was important to conduct this assessment of performance outcomes in marketing; the inclusion of a “theory-based performance evaluation framework” to guide companies and researchers; and some of the core guidelines the paper suggests to companies and researchers.
Speaker: Charles Hill, Foster School Of Business at the University of Washington
Air Date: February 05, 2016
Tomas Hult speaks with Charles Hill, Hughes & Katherine Blake Endowed Professor, in the Foster School of Business at the University of Washington. They talk about Charles leading textbooks in international business – the long version of the text, titled International Business (now in its 11th edition); and the short version titled, Global Business Today (now in its 9th edition).
Tomas Hult was brought on as a co-author for the last editions of both versions, but the focus in this segment is on Professor Hill’s thinking about the uniqueness and market-leadership of the “Hill franchise.” They address issues, such as why Charles Hill thinks his books are the top selling textbooks in the U.S. and worldwide; how these international business textbooks help prepare students to be successful in the global marketplace; and the unique focus of the books on being managerial and very practically relevant for students as they enter the workforce.