Webcast

Global Business Club of Mid-Michigan
The Thrills and Chills of Global Branding

Examples of how socio - economic pressures affects global brands.

April 2003 - Presented by Lynn Upshaw of Upshaw Consulting, San Rafael, CA. Mr. Upshaw presents his take on the how the changing political and socio - economic environments are affecting global brands. He cites a number of global companies who have come under attack by the public for sourcing issues, expansion, and globalization. Mr. Upshaw draws on his expertise to discuss how anti-Americanism is affecting brands that were once unstoppable. Additionally, he discusses the potential fall out from these changing conditions. Below are 2 clips from his presentation.

Clip 1
Running Time: 2 minute 31 seconds
File size: 33.5 MB

Clip 2
Running Time: 1 minute 24 seconds
File size: 18.5 MB

These webcasts require Windows Media Player.
You can download it here