Online Course Modules: All

Doing Business In

Doing Business in Africa

The Africa module introduces students to the region by focusing predominantly on Sub-Saharan African nations. This module does not address Northern African nations as these nations are technically part of the greater Middle East and have been discussed in another module. After reading this module, one should have a general understanding of the following: General issues in Africa that affect business prospects; business conduct in Senegal and Senegalese attempts to liberalize the economy; the emerging business climate in Rwanda and the role of women in the economy; a general understanding of the economic implications from the recent violence in Kenya; how to conduct business in South Africa; and a general understanding of how AIDS affects economic growth in Africa. A case study on AIDS in Africa is included in this module.

Doing Business in Brazil

The module on Brazil provides one with information on: the enormous potential for doing business here; cultural practices; tips, tools, and information about typical practices in daily business; the state of logistics and transportation; current political and social issues facing the country; and important business factors that directly affect costs of doing business, including the labor force and taxes. Included is also a case study on the Amazon rainforest.

Doing Business in China

The China module should provide one with a general understanding of the following: China’s market potential and hot industries; its culture and people; common situations that arise when conducting business in China; current obstacles and opportunities in logistics; the historical and current problems faced by the economy; and economic and political factors that affect the costs of doing business in China. A case study focusing on China’s rural dilemma is incorporated into this module.

Doing Business in India

This module provides a basic understanding and analysis of the basics of doing business in India. It includes information on understanding the Indian culture and business environment, business etiquette and practices, business negotiations, and the current investment climate in India. Additionally, the module offers a case study on entrepreneurship and new ventures in India.

Doing Business in Japan

The Japan module should provide one with an understanding of: Japanese social and business cultures; market potential and hot industries; how to deal with business customs and common business situations; and the current characteristics of the Japanese marketing and supply chain industries. A case study on the Japanese economic recovery is provided in this module.

Doing Business in Latin America

The Latin America module provides one with an understanding of: the enormous potential for doing business in Latin America, as well as the barriers to conducting business there; the history and importance of Mercosur to business in this region; the cultural environment; steps taken to improve the economic well-being of this region; techniques, tactics, and tips to help when negotiating in Latin America; and sale or purchase expectations when making a business trip. Also included is a case study on Central America and the Caribbean islands.

Doing Business in Russia

Doing Business in Russia offers a general overview of the conditions for doing business in Russia today. It includes sections covering Russian social and business cultures, marketing distribution and sales channels in Russia, and supply chain management, as well as information on the costs of doing business in Russia and issues currently facing the country. This module also includes a case study on Russia’s Information and Communication Technology Infrastructure.

Doing Business in Southeast Asia

The Southeast Asia module provides one with insight into: the benefits of doing business here and the region’s hot industries; the functions of the Association of Southeast Asian Nations (ASEAN) and its impact on international business; the diversity of Southeast Asian cultures and the impact of foreign civilizations on their development; common business practices; the basic logistics environment, including the characteristics of local distribution; and the obstacles for these countries to achieve economic integration and grow their economies. A case study on the economic integration challenges ASEAN has faced is also incorporated into this module.

Doing Business in South Korea

The module on South Korea provides a general overview on the following: Why do business in South Korea; culture in South Korea; business culture; growth industries; and issues facing South Korea. This module will help already established exporters as well as fledgling exporters better understand the culture and business culture in this region. This module also includes a case study on the business practice Total Quality Management.

Doing Business in the European Union

The European Union module allows one to gain insight into the reasons for doing business in the European Union as well as doing business in several EU countries: France, the United Kingdom, Greece and Romania. The module also contains a case study that looks at the differences between Old Europe and New Europe.

Doing Business in the Middle East

The Middle East module provides one with a general understanding of the following: hot industries and business opportunities in the Middle East; its business culture (including issues such as punctuality and gift giving); doing business specifically in Egypt, Israel, and Turkey (including major trends, hot industries, proper business conduct, and current business opportunities); and the major political risks of doing business in the Middle East, which could be potential costs. A case study on the economic diversification of the Organization of Arab Petroleum Exporting Countries (OAPEC) is also included.

Culture

Culture

The Culture module offers one a general understanding of the following: what is meant by culture, why it is important to learn about other cultures, and the different levels of culture in society; various dimensions of and approaches to understanding culture; the implications of cultural differences in conducting international business; the impact of culture on business negotiations and how to conduct business successfully in a foreign culture.

Ethics

The Ethics module gives one insight into the following areas: the definition of ethics; the importance of ethics in business; how religion relates to ethics in the marketplace; the main tenets of, and ethical behavior in, the world’s religions; the ideals and obstacles of ethical behavior in different market settings; broad ethical themes governing how people should behave in the marketplace; the definition and qualities of an ethical manager. A case study on ethics and downsizing is also provided.

International Negotiations

The International Negotiations module offers one general insight into the following: the importance of negotiations; the basics of international negotiations; cultural influences on negotiations; culture-specific strategies and tactics used in the negotiation process; and qualities that an international negotiator must possess.

World Religions

The World Religions module informs one of the following religious insights: the basic history and ideas of religion; the relationship between religion and ethics; the major ideas of Christianity and the economic implications of that religion; the main tenets of Islam, Buddhism, Hinduism, and Confucianism and the economic implications of doing business in an Islamic, Buddhist, or Hindu country; and the economic implications of the Confucian way of life.

Exporting

The World is Open for Business

This module was created in cooperation with the U.S. Commercial Service and is the first chapter of the book A Basic Guide to Exporting. In this module, we will cover: Why you should sell globally; agencies that specialize in helping small to medium-sized businesses export successfully; old assumptions about exporting that may not be accurate; and how to transform yourself and your business through exporting. A case study on the company Domes International is also included.

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Developing An Export Strategy

This module was created in cooperation with the U.S. Commercial Service and is the second chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to assess if and when your company is ready to export; how exporting will affect your company; questions to ask before exporting; and how to create an export plan. A case study on the company Mykytyn Enterprises Incorporated is also included.

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Developing a Marketing Plan

This module was created in cooperation with the U.S. Commercial Service and is the third chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to formulate a marketing strategy; researching foreign markets; researching the market through government agencies; researching the market through development agencies; and researching the market by region. A case study on the company Vellus Products is also included.

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Export Advice

This module was created in cooperation with the U.S. Commercial Service and is the fourth chapter of the book A Basic Guide to Exporting. In this module, we will cover the following topics: U.S. Commercial Service assistance; other government agency assistance; and assistance from chambers of commerce.

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Methods and Channels

This module was created in cooperation with the U.S. Commercial Service and is the fifth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Finding the best approach to exporting your company; different techniques when exporting; separating international from domestic business; finding overseas partners, agents and distributors. A case study on the business LightStream Technologies is also included.

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Finding Qualified Buyers

This module was created in cooperation with the U.S. Commercial Service and is the sixth chapter of the book A Basic Guide to Exporting. In this module, we will cover: U.S. Commercial Service programs to help you find buyers; Department of Commerce agencies to assist you with your exporting needs; state and local government assistance. A case study on the business SCIFIT Systems Incorporated is also included.

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Using Technology Licensing and Joint Ventures

This module was created in cooperation with the U.S. Commercial Service and is the seventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: Methods of obtaining foreign trade income; advantages and disadvantages of technology licensing and joint ventures. A case study on the company Spancrete Machinery Corporation is also included.

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Preparing Your Product for Export

This module was created in cooperation with the U.S. Commercial Service and is the eighth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Adapting your product to meet government regulations, country conditions, or preferences; modifying your product, labeling and packaging. A case study on the company Falcon Waterfree Technologies is also included.

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Exporting Services

This module was created in cooperation with the U.S. Commercial Service and is the ninth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Role of the service sector in the U.S. and in world economies; places where services exporters can find assistance. A case study on the company Two Men and a Truck is also included.

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International Legal Considerations

This module was created in cooperation with the U.S. Commercial Service and is the tenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Regulations you must follow to comply with U.S. law; programs and tax procedures opening new markets and financial benefits; intellectual property considerations. A case study on the company Tierra Dynamics is also included.

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Going Online: E-Exporting Tools for Small Businesses

This module was created in cooperation with the U.S. Commercial Service and is the eleventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: E-commerce defined; your company's readiness to export on-line; steps to going online. A case study on the company Evertek Computer Corporation is also included.

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Shipping Your Product

This module was created in cooperation with the U.S. Commercial Service and is the twelfth chapter of the book A Basic Guide to Exporting. In this module, we will cover: How international freight forwarders can help you; how your product should be packaged and labeled; what documentation and insurance you may need; international shipping companies and offered services. A case study on the company Certified Worldwide LLC is also included.

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Pricing, Quotations, and Terms

This module was created in cooperation with the U.S. Commercial Service and is the thirteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Determining the best price for your product internationally; handling requests for quotations and the pro forma invoice; defining the terms of sale. A case study on the company Home Instead Senior Care is also included.

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Methods of Payment

This module was created in cooperation with the U.S. Commercial Service and is the fourteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Different ways to receive payment when selling internationally; selection of payment method; currency issues and payment problems. A case study on the company Lulu's Dessert is also included.

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Financing Export Transactions

This module was created in cooperation with the U.S. Commercial Service and is the fifteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Factors to consider in making financial decisions; private sources of financing; government sources of financing. A case study on the company JQ American is also included.

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Business Travel Abroad

This module was created in cooperation with the U.S. Commercial Service and is the sixteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Necessary international documents and travel tips; cultural factors to take into account. A case study on the company Candy Bouquet International is also included.

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Selling Overseas and After-Sales Service

This module was created in cooperation with the U.S. Commercial Service and is the seventeenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: establishing a policy to deal with international inquiries; researching an international company before conducting business; building and maintaining a working relationship with an overseas customer; and reviewing options for service delivery to foreign buyers.

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BONUS MODULE: Analyzing a Company's Ability to Export

The Analyzing a Company's Ability to Export introduces one to the following concepts: how the CORE software helps to understand a company's ability to export; competitive capability in the domestic market; how to ensure defensive competitiveness; how motivation can influence a company's ability to export; how important the commitment of top management in a company can be for the firm's ability to export; how organizational readiness is important to a company's ability to export; and how product readiness can influence a firm’s ability to export. Also included is a case study on Advanced Biomedical Devices, Inc.'s readiness to export.

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Market Research and Entry

Global Market Opportunity Assessment

The Global Market Opportunity Assessment module informs one on the following issues: why it is important to assess global market opportunities; how companies conduct market opportunity assessment; what makes market research effective; practical approaches to identifying foreign market opportunities. A sample global market opportunity assessment questionnaire and a case study on Thailand’s growing importance in the global export market are also included in the module.

Internationalization Process of the Firm

The Internationalization Process of the Firm informs on the following issues: the internationalization process of companies that want to conduct international business; the different frameworks and theories regarding how companies handle the internationalization process; the role of company size on a company’s ability to efficiently achieve its internationalization goals; the factors that dictate the choice of a particular foreign market entry mode; and why gradual entry used to be the method of choice, but is becoming obsolete.

Functions

Key Industry Drivers of Globalization

The Key Industry Drivers of Globalization module offers one a general understanding of issues including: the historical circumstances and the forces that currently drive globalization; the implication of globalization on business in the U.S.; the key drivers for a successful global strategy; and the four basic forces that drive globalization.

Multinational Logistics

The Multinational Logistics module informs one of the circumstances dealing with the following: what logistics and supply chain are and how they differ domestically and internationally; the types of issues that are involved with international transportation; international inventory matters; warehousing and product storage topics and how international logistics augments these; and the management issues that multinational logistics creates.

Global Marketing

The Global Marketing module, formerly the Multinational Marketing module, provides one with information on topics including: an introduction to international marketing; issues that face international marketers; some factors that determine whether or not a company should attempt a global strategy; and the issues related to product, placement, promotion, and pricing decisions in a global environment. A case study on Gillette’s use of international marketing strategies when it launched the Mach 3 razor is also included.

Multinational Sourcing

The Multinational Sourcing module contains information pertaining to the following issues: what international sourcing is and why companies chose this option; the international sourcing process, including the steps of progression from domestic to full international sourcing; countertrade, the different types of countertrade, and the issues to consider when conducting countertrade. A case study on multinational purchasing at Paradyne is also provided.

Organizational Structure of Multinational Corporations

The Organizational Structure of MNCs module provides information on the following: the organizational structures of multinational companies (MNCs); and how MNCs try to find the right combination of organizational structure and strategy. A cast study on Proctor and Gamble’s structural reorganization is also provided.

Legal Aspects

Legal Framework of International Business

The Legal Framework of International Business module can help one better understand the laws of governance of the sea and air, and how such rules and regulations can impact international business as well as advertising laws throughout much of the world. This module will be able to help those looking to launch their products and services internationally by laying out some of the political and legal aspects of doing business in multinational markets. A case study on the U.S. Passenger Services Act is also available.

Tariffs, Quotas, and Non-Tariff Barriers

The Tariffs, Quotas, and Non-tariff Barriers module outlines the following components: the basics behind tariffs and quotas, including under what circumstances the WTO/GATT prohibits tariffs and quotas; the various types of non-tariff barriers that countries use to restrict imports; how the GATT has impacted the creation of non-tariff barriers; different types of subsidies; countervailing duties; the purpose and importance of the Harmonized Tariff Schedule; the basics of U.S. customs law; and the methods used by customs to determine an imported good's value when assessing tariffs. Also included is a case study on the recent disagreement between the U.S. and the EU over bananas.

Institutions and Trade

International Monetary Systems

The International Monetary Systems module provides one with information concerning: the history of the International Monetary System; the importance of the International Monetary Fund and World Bank, including their basic purposes and functions; what money markets and international money markets are; what international capital markets are and their function in both developing and high-income countries; international security markets; and the basics of the European Monetary System. A case study on Argentina’s recent economic crisis is available.

Regionalization and Trading Blocs

The Regionalization and Trading Blocs module provides one with information on: what globalization means, its impact on business, and the forces that are driving it; the advantages and disadvantages of globalization, as well as who is in favor of globalization and who opposes the movement; what the World Trade Organization (WTO) and the General Agreement on Tariffs and Trade (GATT) are, how they work, and what their history is; the history and purpose of some of the world's largest and most influential Regional Agreements: NAFTA, MERCOSUR, ASEAN, and the EU; and the basic premises of the Free Trade Area of the Americas (FTAA) that is currently under negotiation in North, South, and Latin America. A case study on Quebec’s language laws is also provided.

The North American Free Trade Agreement (NAFTA)

The North American Free Trade Agreement (NAFTA) module provides information pertaining to: The historical origins of NAFTA; facts of NAFTA and member states; Canada's role in NAFTA; Mexico's role in NAFTA; future developments towards regional integration. This module provides in depth information on the economic effects of NAFTA and the future possibilities that NAFTA holds. A case study on the U.S.-Canadian software lumber dispute is also included.

Microfinance

An Introduction to Microfinance

An Introduction to Microfinance discusses the basics and beginnings of the microfinance industry and provides those looking to invest in microfinance with some basic information for commencing such endeavors. The module will address: The beginnings of micro-credit; investing in microfinance; the ideal client and money practices of the poor; microfinance worldwide: agents of social change; and a case study on the microfinance institution, BRAC, is also included.

Microfinance Institutions and Recent Debates

Microfinance Institutions and Recent Debates looks at four microfinance institutions (MFIs), their lending practices, programs, clients, and overall organizational profile. This module will also address some of the recent debates surrounding the commercialization of microfinance institutions. In this module, we will cover: FINCA International; The Grameen Foundation; FONDEP Micro-Credit; Controversy at Compartamos; and a case study on the transition from non-profit, to for profit MFIs by Paulette Stenzel.

Entrepreneurship

International Entrepreneurship

The module on international entrepreneurship is helpful for understanding the forces that make it possible for entrepreneurs to rapidly internationalize. This module will discuss the drivers of international new venture creation, the technology associated with new venture creation, as well as the barriers and incentives.

Identifying and Measuring Drivers of Global Entrepreneurship

This module on identifying and measuring drivers of global entrepreneurship is helpful in understanding some of the emerging trends in practices and business models of international new ventures.

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