Resource Desk
General
"ECorner" is a collection of lectures and interviews developed by the Stanford Technology Ventures Program. Videos and podcasts feature guest speakers from noted companies and organizations such as Expedia, Harvard Business School, Facebook, Google, McGraw-Hill and Warner Music.
Last reviewed by globalEDGE on 9/1/2008
Biz/ed is a web portal of information relevant for students and educators in business and economics related subjects. The site contains useful economic data, course subject teaching and learning material, simulations and current affairs. There is also a useful search tool that allows for quick access to information specific to various education levels and subjects.
Last reviewed by globalEDGE on 9/1/2008
Tags: Other Resources
BUBL LINK is the name of a catalogue of selected Internet resources covering all academic subject areas and catalogued according to DDC (Dewey Decimal Classification). All items are selected, evaluated, catalogued and described. Links are checked and fixed each month. LINK stands for Libraries of Networked Knowledge.
Last reviewed by globalEDGE on 9/1/2008
Tags: Other Resources
Business Research Sources aids business research through free directories, online business articles and learning guides for students. Particularly helpful is the online Business Research Sources e-book, an easily accessible reference navigator for students and teachers looking for academic and business information.
Last reviewed by globalEDGE on 6/2/2009
This website provides information about franchising. It compiles news, articles, interviews with real franchisees, and numerous additional franchise resources, from a bookstore to a financing directory.
Last reviewed by globalEDGE on 6/5/2009
Franchise-Chat provides news stories, an events calendar, and other franchising resources to interested parties. The site also acts as a forum for prospective/existing franchisees and franchisors to interact and discuss franchise-related issues.
Last reviewed by globalEDGE on 9/1/2008
Tags: Other Resources
Franchising.com provides various franchising opportunities and detailed information about how to make the franchising decision and how to operate a successful franchise. It posts informative franchising articles, an extensive attorney directory, and other franchise related resources.
Last reviewed by globalEDGE on 9/1/2008
Tags: Other Resources
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module will cover: How to formulate a marketing strategy; researching foreign markets; researching the market through government agencies; researching the market through development agencies; and researching the market by region. There is also a case study included in this module.
Last reviewed by globalEDGE on 2/9/2009
Tags: Business Services
The Multinational Marketing module provides information on topics including: an introduction to multinational marketing; issues that face international marketers; some factors that determine whether or not a company should attempt a multinational strategy; and the issues related to product, placement, promotion, and pricing decisions in a multinational environment. A case study on Gillette’s use of multinational marketing when it launched the Mach 3 razor is provided.
Last reviewed by globalEDGE on 2/9/2009
KnowThis.com is an information and resource website for those involved in marketing, market research, advertising, selling, promotion and other market-related fields. The site offers "Principles of Marketing," a series of 27 free tutorials as well as information in over 140 topic areas related to marketing.
Last reviewed by globalEDGE on 9/1/2008
Tags: Other Resources
This site, provided by Louisiana State University, contains a mass of information and links in their Business Subject Guide. The main page is sparse but after selecting a topic of interest, the user is provided with a number of resources in different areas of business.
Last reviewed by globalEDGE on 4/13/2009
Comprehensive noncommercial resource directory for marketing professionals, academics and students. Fully indexed with 38 searchable subject categories, featured sites and hundreds of previewed links.
Last reviewed by globalEDGE on 7/13/2009
Tags: North America
The Wall Street ExecutiveLibrary is a quick access public directory providing a series of links on topics like newspapers, magazines, government research, financial markets research, company research, and statistics. Business professionals, researchers, and the general public alike can peruse relevant business sites categorized by topic.
Last reviewed by globalEDGE on 9/1/2008
Tags: Other Resources
Warner Norcross & Judd maintains an extensive list of original publications that focus on various legal aspects of business. Authored by their team of attorneys, the articles are frequently comment and analysis pieces detailing new, current, and sometimes obscure, legislations that are likely to impact most businesses. Topics range from medical and retirement benefits, to environmental issues and trade laws.
Last reviewed by globalEDGE on 9/1/2008
It is not possible for us to keep these resources up-to-date without your help. Please contact us if you know of a site that should be added here, or if any of these links have expired. Of course, comments and suggestions for improvements are always welcome. We thank you in advance.
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