Market Potential Index (MPI) - 2014

Rank Country Market
Size		 Market
Growth
Rate		 Market
Intensity		 Market
Consumption
Capacity		 Commercial
Infrastructure		 Market
Receptivity		 Economic
Freedom		 Country
Risk		 Overall
Score
1 China 100 100 4 98 56 9 23 80 100
2 Hong Kong 2 62 100 31 96 100 100 95 56
3 Japan 21 49 77 100 81 9 70 90 54
4 Canada 9 55 80 63 89 65 77 90 53
5 Singapore 2 76 76 33 83 89 70 100 50
6 Germany 12 48 79 85 94 18 71 83 48
7 India 37 77 36 57 14 9 47 64 46
8 Switzerland 2 52 94 48 89 36 78 90 41
9 United Kingdom 8 43 85 69 93 15 72 75 41
10 South Korea 10 67 59 60 78 21 63 83 41
11 France 10 46 72 72 94 12 61 75 41
12 Australia 5 59 75 60 96 14 79 83 41
13 United Arab Emirates 2 91 66 37 88 43 43 74 38
14 Norway 3 62 84 49 82 16 68 90 37
15 Russia 19 71 41 51 81 8 28 64 36
16 Austria 2 51 77 51 97 19 70 83 36
17 Netherlands 3 40 63 53 84 40 71 75 36
18 Belgium 3 50 69 44 80 43 67 75 36
19 Sweden 3 52 67 53 90 16 70 90 35
20 Brazil 18 62 48 41 58 6 50 69 34
21 New Zealand 2 62 67 41 88 14 78 83 33
22 Denmark 2 39 68 54 94 18 73 83 33
23 Ireland 1 41 55 42 100 36 73 75 32
24 Italy 8 33 72 65 74 11 59 59 32
25 Mexico 10 62 61 39 40 23 54 70 31
26 Finland 2 41 72 49 86 15 71 83 31
27 Qatar 1 79 59 30 73 31 45 80 31
28 Poland 4 57 58 47 70 14 65 75 31
29 Latvia 1 64 61 41 98 19 61 59 31
30 Israel 2 67 60 41 70 22 63 67 30
31 Spain 6 35 69 56 78 11 65 59 30
32 Chile 3 85 61 18 56 17 76 79 30
33 Slovakia 1 53 57 48 69 25 64 75 30
34 Lithuania 1 40 65 38 99 24 70 75 30
35 Malaysia 4 80 34 30 66 26 52 85 29
36 Turkey 7 65 68 47 52 10 50 54 29
37 Saudi Arabia 5 90 20 37 84 17 29 75 28
38 Slovenia 1 37 60 45 98 21 61 67 27
39 Indonesia 11 82 32 42 28 8 47 64 27
40 Czechia 2 42 47 48 74 23 70 67 27
41 Kuwait 2 87 39 31 70 18 40 85 27
42 Uruguay 1 76 62 28 62 12 67 59 26
43 Bulgaria 2 47 56 50 68 20 58 59 26
44 Romania 2 56 50 51 65 11 58 59 26
45 Thailand 4 83 36 36 43 22 46 58 26
46 Hungary 2 38 60 44 66 27 62 51 25
47 Philippines 5 80 57 32 26 10 48 70 25
48 Costa Rica 1 70 54 20 56 21 65 64 24
49 Oman 1 79 33 31 68 16 42 80 24
50 Vietnam 4 87 40 39 46 23 24 44 24
51 Peru 3 87 44 29 24 10 57 70 23
52 El Salvador 1 58 88 26 46 14 56 54 23
53 Bangladesh 4 87 58 40 15 8 40 33 22
54 Serbia 2 44 61 47 67 14 53 39 22
55 Bahrain 1 68 22 30 80 23 46 59 22
56 Estonia 1 1 47 40 94 27 73 75 22
57 Tunisia 2 67 60 41 38 16 45 43 22
58 Croatia 1 43 56 40 76 13 56 49 22
59 Argentina 5 83 44 37 61 8 39 17 21
60 Portugal 2 30 69 39 71 12 61 51 21
61 Morocco 2 81 37 32 44 13 39 64 21
62 Egypt 5 71 69 44 43 7 28 22 21
63 Kazakhstan 2 65 28 46 72 12 38 49 21
64 Dominican Republic 1 69 79 25 30 13 52 43 21
65 Cyprus 1 41 80 30 69 14 65 27 21
66 Pakistan 6 67 68 43 34 5 36 12 20
67 Colombia 4 67 45 17 42 9 55 65 19
68 Nicaragua 1 70 71 32 25 16 44 23 18
69 Ukraine 5 38 57 50 67 16 35 1 18
70 South Africa 6 62 46 1 60 10 55 59 18
71 Sri Lanka 1 75 52 35 37 9 40 33 18
72 Greece 2 15 82 46 75 9 49 27 18
73 Cambodia 1 72 67 35 33 17 33 17 18
74 Ecuador 2 80 44 24 45 13 37 28 17
75 Belarus 2 55 29 50 78 23 21 7 16
76 Guatemala 2 62 75 13 32 12 46 44 16
77 Venezuela 4 76 46 36 55 11 16 6 16
78 Honduras 1 63 62 15 29 22 40 33 15
79 Algeria 3 69 1 41 38 10 27 64 15
80 Paraguay 1 48 57 20 36 16 50 44 14
81 Iraq 3 90 13 44 27 12 26 7 14
82 Azerbaijan 1 54 12 40 57 12 34 38 13
83 Uzbekistan 2 73 30 37 44 9 15 17 12
84 Papua New Guinea 1 66 22 17 10 19 42 43 10
85 Nigeria 7 55 15 26 5 12 35 27 9
86 Burma 2 89 NA 31 1 1 23 7 8
87 Cuba 2 65 27 NA 12 6 1 1 1

Dimensions and Measures of Market Potential for 2014

Dimension Weight Measures Used
Market Size 25/100
  • Electricity Consumption (2011)1
  • Urban Population (2012)1
Market Intensity 15/100
  • GNI per Capita Estimates Using PPP (2012)1
  • Private Consumption as a percentage of GDP (2012)1
Market Growth Rate 12.5/100
  • Average Annual Growth Rate of Primary Energy Use
    (Between years 2007-2012)2
  • Real GDP Growth Rate (2012)1
Market Consumption Capacity 12.5/100
  • Consumer Expenditure (2013)4
  • Income Share of Middle-Class (2011)1
Commercial Infrastructure 10/100
  • Cellular Mobile Subscribers (2012)3
  • Households with Internet Access (2012)3
  • Main Telephone Lines (2012)3
  • Number of PC's (2012)4
  • Paved Road Density (2013)4
  • Population per Retail Outlet (2013)4
  • Percentage of Households with Color TV (2013)4
Market Receptivity 10/100
  • Per Capita Imports from US (2013)7
  • Trade as a Percentage of GDP (2012)1
Economic Freedom 7.5/100
  • Economic Freedom Index (2014)5
  • Political Freedom Index (2013)6
Country Risk 7.5/100
  • Business Risk Rating (2014)8
  • Country Risk Rating (2013)9
  • Political Risk Rating (2014)10
Data used are those available for most recent year. All sources were accessed in April 2014.