Market Potential Index (MPI) - 2014 >> globalEDGE: Your source for Global Business Knowledge

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Rank	Country	Market Size	Market Growth Rate	Market Intensity	Market Consumption Capacity	Commercial Infrastructure	Market Receptivity	Economic Freedom	Country Risk	Overall Score
1	China	100	100	4	98	56	9	23	80	100
2	Hong Kong	2	62	100	31	96	100	100	95	56
3	Japan	21	49	77	100	81	9	70	90	54
4	Canada	9	55	80	63	89	65	77	90	53
5	Singapore	2	76	76	33	83	89	70	100	50
6	Germany	12	48	79	85	94	18	71	83	48
7	India	37	77	36	57	14	9	47	64	46
8	Switzerland	2	52	94	48	89	36	78	90	41
9	United Kingdom	8	43	85	69	93	15	72	75	41
10	South Korea	10	67	59	60	78	21	63	83	41
11	France	10	46	72	72	94	12	61	75	41
12	Australia	5	59	75	60	96	14	79	83	41
13	United Arab Emirates	2	91	66	37	88	43	43	74	38
14	Norway	3	62	84	49	82	16	68	90	37
15	Russia	19	71	41	51	81	8	28	64	36
16	Austria	2	51	77	51	97	19	70	83	36
17	Netherlands	3	40	63	53	84	40	71	75	36
18	Belgium	3	50	69	44	80	43	67	75	36
19	Sweden	3	52	67	53	90	16	70	90	35
20	Brazil	18	62	48	41	58	6	50	69	34
21	New Zealand	2	62	67	41	88	14	78	83	33
22	Denmark	2	39	68	54	94	18	73	83	33
23	Ireland	1	41	55	42	100	36	73	75	32
24	Italy	8	33	72	65	74	11	59	59	32
25	Mexico	10	62	61	39	40	23	54	70	31
26	Finland	2	41	72	49	86	15	71	83	31
27	Qatar	1	79	59	30	73	31	45	80	31
28	Poland	4	57	58	47	70	14	65	75	31
29	Latvia	1	64	61	41	98	19	61	59	31
30	Israel	2	67	60	41	70	22	63	67	30
31	Spain	6	35	69	56	78	11	65	59	30
32	Chile	3	85	61	18	56	17	76	79	30
33	Slovakia	1	53	57	48	69	25	64	75	30
34	Lithuania	1	40	65	38	99	24	70	75	30
35	Malaysia	4	80	34	30	66	26	52	85	29
36	Turkey	7	65	68	47	52	10	50	54	29
37	Saudi Arabia	5	90	20	37	84	17	29	75	28
38	Slovenia	1	37	60	45	98	21	61	67	27
39	Indonesia	11	82	32	42	28	8	47	64	27
40	Czechia	2	42	47	48	74	23	70	67	27
41	Kuwait	2	87	39	31	70	18	40	85	27
42	Uruguay	1	76	62	28	62	12	67	59	26
43	Bulgaria	2	47	56	50	68	20	58	59	26
44	Romania	2	56	50	51	65	11	58	59	26
45	Thailand	4	83	36	36	43	22	46	58	26
46	Hungary	2	38	60	44	66	27	62	51	25
47	Philippines	5	80	57	32	26	10	48	70	25
48	Costa Rica	1	70	54	20	56	21	65	64	24
49	Oman	1	79	33	31	68	16	42	80	24
50	Vietnam	4	87	40	39	46	23	24	44	24
51	Peru	3	87	44	29	24	10	57	70	23
52	El Salvador	1	58	88	26	46	14	56	54	23
53	Bangladesh	4	87	58	40	15	8	40	33	22
54	Serbia	2	44	61	47	67	14	53	39	22
55	Bahrain	1	68	22	30	80	23	46	59	22
56	Estonia	1	1	47	40	94	27	73	75	22
57	Tunisia	2	67	60	41	38	16	45	43	22
58	Croatia	1	43	56	40	76	13	56	49	22
59	Argentina	5	83	44	37	61	8	39	17	21
60	Portugal	2	30	69	39	71	12	61	51	21
61	Morocco	2	81	37	32	44	13	39	64	21
62	Egypt	5	71	69	44	43	7	28	22	21
63	Kazakhstan	2	65	28	46	72	12	38	49	21
64	Dominican Republic	1	69	79	25	30	13	52	43	21
65	Cyprus	1	41	80	30	69	14	65	27	21
66	Pakistan	6	67	68	43	34	5	36	12	20
67	Colombia	4	67	45	17	42	9	55	65	19
68	Nicaragua	1	70	71	32	25	16	44	23	18
69	Ukraine	5	38	57	50	67	16	35	1	18
70	South Africa	6	62	46	1	60	10	55	59	18
71	Sri Lanka	1	75	52	35	37	9	40	33	18
72	Greece	2	15	82	46	75	9	49	27	18
73	Cambodia	1	72	67	35	33	17	33	17	18
74	Ecuador	2	80	44	24	45	13	37	28	17
75	Belarus	2	55	29	50	78	23	21	7	16
76	Guatemala	2	62	75	13	32	12	46	44	16
77	Venezuela	4	76	46	36	55	11	16	6	16
78	Honduras	1	63	62	15	29	22	40	33	15
79	Algeria	3	69	1	41	38	10	27	64	15
80	Paraguay	1	48	57	20	36	16	50	44	14
81	Iraq	3	90	13	44	27	12	26	7	14
82	Azerbaijan	1	54	12	40	57	12	34	38	13
83	Uzbekistan	2	73	30	37	44	9	15	17	12
84	Papua New Guinea	1	66	22	17	10	19	42	43	10
85	Nigeria	7	55	15	26	5	12	35	27	9
86	Burma	2	89	NA	31	1	1	23	7	8
87	Cuba	2	65	27	NA	12	6	1	1	1

Showing 1 to 87 of 87 entries

Dimensions and Measures of Market Potential for 2014

Dimension	Weight	Measures Used
Market Size	25/100	Electricity Consumption (2011)¹ Urban Population (2012)¹
Market Intensity	15/100	GNI per Capita Estimates Using PPP (2012)¹ Private Consumption as a percentage of GDP (2012)¹
Market Growth Rate	12.5/100	Average Annual Growth Rate of Primary Energy Use (Between years 2007-2012)² Real GDP Growth Rate (2012)¹
Market Consumption Capacity	12.5/100	Consumer Expenditure (2013)⁴ Income Share of Middle-Class (2011)¹
Commercial Infrastructure	10/100	Cellular Mobile Subscribers (2012)³ Households with Internet Access (2012)³ Main Telephone Lines (2012)³ Number of PC's (2012)⁴ Paved Road Density (2013)⁴ Population per Retail Outlet (2013)⁴ Percentage of Households with Color TV (2013)⁴
Market Receptivity	10/100	Per Capita Imports from US (2013)⁷ Trade as a Percentage of GDP (2012)¹
Economic Freedom	7.5/100	Economic Freedom Index (2014)⁵ Political Freedom Index (2013)⁶
Country Risk	7.5/100	Business Risk Rating (2014)⁸ Country Risk Rating (2013)⁹ Political Risk Rating (2014)¹⁰
Data used are those available for most recent year. All sources were accessed in April 2014. ¹ Source: World Bank, World Development Indicators ² Source: U.S. Energy Information Administration, International Energy Annual ³ Source: International Telecommunication Union, ICT Indicators ⁴ Source: Euromonitor International, Global Market Information Database ⁵ Source: Heritage Foundation, The Index of Economic Freedom ⁶ Source: Freedom House, Survey of Freedom in the World ⁷ Source: U.S. Census Bureau Foreign Trade Division, Country Trade Data ⁸ Source: Swiss Export Risk Insurance, Country Risk Survey ⁹ Source: Coface, Country Risk Survey ¹⁰ Source: Credimundi, Country Risk Survey