Market Potential Index (MPI) - 2021

Rank Country Market
Size		 Market
Growth
Rate		 Market
Intensity		 Market
Consumption
Capacity		 Commercial
Infrastructure		 Market
Receptivity		 Economic
Freedom		 Country
Risk		 Overall
Score
1 China 100 52 1 100 71 3 39 70 100
2 India 37 61 28 44 54 3 57 55 53
3 Singapore 2 40 69 21 93 100 89 94 51
4 Hong Kong 2 32 100 25 100 90 57 73 48
5 Canada 7 26 67 24 68 75 93 94 46
6 Japan 15 17 57 54 85 8 89 100 43
7 Ireland 1 70 39 18 61 58 97 87 43
8 South Korea 8 34 44 86 60 20 83 94 42
9 Germany 9 24 65 37 79 19 87 94 40
10 United Kingdom 7 22 77 35 74 16 94 94 38
11 Switzerland 2 19 81 22 80 38 98 100 38
12 Netherlands 3 25 53 15 84 50 92 100 38
13 Belgium 2 25 61 12 77 49 84 94 36
14 France 8 21 61 36 81 12 77 94 36
15 Vietnam 5 80 43 14 58 34 43 54 36
16 Russia 14 24 32 100 58 5 43 45 35
17 Australia 4 31 63 29 62 13 98 94 35
18 Spain 5 32 59 17 78 11 84 94 34
19 New Zealand 1 36 59 20 66 12 100 100 33
20 Philippines 4 67 54 29 44 9 63 61 33
21 Denmark 1 26 59 16 78 21 93 100 33
22 Indonesia 11 52 29 27 52 3 69 67 33
23 Cyprus 1 47 68 16 59 22 86 66 33
24 Malaysia 3 47 49 22 59 22 72 74 32
25 Mexico 9 28 49 41 51 27 65 55 32
26 United Arab Emirates 2 35 53 9 74 42 60 77 32
27 Chile 2 33 51 34 59 13 90 85 32
28 Italy 6 20 66 25 72 10 79 81 32
29 Lithuania 1 35 59 13 57 26 89 87 31
30 Austria 2 25 66 12 66 19 89 100 31
31 Poland 3 42 49 13 62 16 78 85 31
32 Sweden 2 27 52 10 70 17 90 100 31
33 Israel 2 37 52 15 63 17 80 92 30
34 Portugal 2 29 64 16 68 13 81 94 30
35 Cambodia 1 100 41 11 39 18 41 32 30
36 Norway 2 24 66 11 66 14 88 100 30
37 Czechia 2 35 39 11 65 24 89 87 30
38 Panama 1 52 36 30 51 24 74 54 30
39 Finland 2 25 60 12 62 13 91 100 29
40 Estonia 1 37 40 5 53 24 94 94 29
41 Brazil 15 14 44 49 51 3 57 38 29
42 Hungary 2 44 35 6 64 27 69 79 29
43 Slovenia 1 35 48 7 55 26 82 87 28
44 Guatemala 1 55 72 32 34 8 60 45 28
45 Costa Rica 1 42 47 31 49 19 78 48 28
46 Dominican Republic 2 57 52 25 38 12 64 51 27
47 Romania 2 40 59 4 60 11 78 66 27
48 Bulgaria 1 38 43 22 52 19 79 66 27
49 Thailand 4 37 22 18 80 17 55 67 27
50 Slovakia 1 31 47 1 53 29 80 87 27
51 Turkey 7 50 42 25 52 8 51 33 27
52 Latvia 1 29 51 12 49 19 84 85 27
53 Bangladesh 5 71 41 18 36 3 46 41 26
54 Colombia 4 32 50 37 50 5 70 49 26
55 South Africa 5 20 33 64 49 7 67 45 25
56 Kenya 2 64 64 22 33 2 50 29 25
57 Peru 3 40 41 18 44 7 70 70 25
58 Pakistan 6 57 65 19 31 2 40 18 24
59 Honduras 1 53 61 20 28 17 52 35 24
60 Greece 2 23 65 9 60 10 71 64 24
61 Qatar 1 21 49 19 56 24 60 64 23
62 Egypt 5 43 72 21 38 4 39 35 23
63 Croatia 1 36 47 4 50 15 74 60 23
64 Uruguay 1 27 52 16 46 7 83 64 23
65 Sri Lanka 1 51 50 25 47 5 51 26 23
66 Cote d'Ivoire 2 60 41 20 29 4 54 38 22
67 Kuwait 2 21 42 20 51 19 54 74 22
68 El Salvador 1 34 69 17 37 14 62 29 22
69 Serbia 1 33 53 3 44 16 67 54 22
70 Saudi Arabia 5 26 33 23 52 11 45 58 21
71 Ghana 2 50 42 17 22 9 66 38 21
72 Jordan 2 38 66 17 36 13 52 30 21
73 Paraguay 1 35 43 26 37 10 64 45 21
74 Bahrain 1 32 29 18 61 29 52 22 21
75 Morocco 2 36 24 23 40 12 53 58 20
76 Tunisia 1 37 53 10 40 16 60 26 20
77 Uganda 2 58 43 27 18 3 45 29 20
78 Ethiopia 2 81 38 15 1 1 34 19 19
79 Kazakhstan 2 35 30 13 45 8 56 45 19
80 Cameroon 2 55 43 23 22 4 36 26 18
81 Oman 1 40 13 16 46 17 52 29 18
82 Bolivia 1 41 44 16 33 6 42 35 17
83 Nigeria 7 28 49 14 30 2 51 20 17
84 Nicaragua 1 31 47 29 29 15 43 16 17
85 Tanzania 2 54 22 26 7 2 51 32 16
86 Uzbekistan 2 39 18 17 37 9 39 45 16
87 Lebanon 1 22 89 8 32 14 43 7 16
88 Argentina 4 13 50 18 48 3 59 10 15
89 Azerbaijan 1 23 29 16 42 11 52 41 15
90 Ecuador 2 26 33 24 38 7 53 16 14
91 Ukraine 4 1 61 8 47 12 54 22 14
92 Democratic Republic of the Congo 3 36 43 25 14 7 28 10 13
93 Algeria 3 39 3 8 36 5 35 35 13
94 Belarus 2 10 31 5 52 20 42 26 12
95 Angola 2 20 23 32 14 8 40 20 10
96 Cuba 2 19 36 11 22 1 5 1 3
97 Venezuela 3 10 NA 18 21 7 1 1 1

Dimensions and Measures of Market Potential for 2021

Dimension Weight Measures Used
Market Size 25/100
  • Electricity Consumption (2018)1
  • Urban Population (2019)1
Market Intensity 15/100
  • GNI per Capita Estimates Using PPP (2019)1
  • Private Consumption as a percentage of GDP (2019)1
Market Growth Rate 12.5/100
  • Compound Annual Growth Rate (CAGR) of Primary Energy Use (2013-2018)2
  • Compound Annual Growth Rate (CAGR) of GDP (constant 2005 US$) (2014-2019)1
Market Consumption Capacity 12.5/100
  • Consumer Expenditure (2020)4
  • Income Share of Middle-Class (2019)1
  • Median Disposable Income per Household (2020)4
Commercial Infrastructure 10/100
  • Airport Connectivity (2019)11
  • Cellular Mobile Subscribers (2019)3
  • Fixed Broadband Subscriptions (2019)3
  • Fixed Broadband Internet Speed (2021)13
  • Logistics Performance Index (LPI) (2018)12
  • Paved Road Density (2020)4
  • Population per Retail Outlet (2020)4
Market Receptivity 10/100
  • Per Capita Imports from US (2020)7
  • Trade as a Percentage of GDP (2019)1
Economic Freedom 7.5/100
  • Economic Freedom Index (2021)5
  • Political Freedom Index (2021)6
Country Risk 7.5/100
  • Business Risk Rating (2021)8
  • Country Risk Rating (2021)9
  • Political Risk Rating (2021)10
Data used are those available for most recent year. All sources were accessed in April-May 2020.