Bike for a Meal!

A Copenhagen hotel is trying to be more environmentally friendly in a very interesting way. If you bike in the hotel enough to generate 10 watts of electricity, you earn a free meal! The goal of this project is to increase environmental awareness in the city. Also, it promotes exercise by combining an aspect of Copenhagen's culture (biking) with the incentive of a delicious meal. A BBC video gives more details on the hotel's creative strategy.