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Started in September 2008, this year marks the 10th anniversary of the globalEDGE blog!  The globalEDGE blog was started as a way to better interact with our users by sparking discussion on current and developing topics in international business. Over the past ten years, the globalEDGE team has written thousands of blogs spanning a wide array of international business topics. The blog has also provided our diverse team of authors a platform to share their unique perspectives and outlook on the business world.

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The aviation industry has advanced society in numerous ways despite its relatively short existence. Being the fastest and most convenient form of transportation for long-distance travels, people from all over the world fly daily for education, leisure, and business. In fact, airlines have reported a total of 4.1 billion passengers in 2017 alone. One downside of the industry is its price instability. The major determining factor is the cost of fuel, and as we all know, fuel prices are extremely volatile. The International Air Transport Association, an association composed of 290 member airlines, announced at its recent meeting that the profit forecast for 2018 is going to decrease by 12% due to the unexpected increase in fuel prices. According to the Jet Fuel Price Monitor, fuel prices have already increased by 24.97% compared to last year.

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The globalEDGE Newsletter is Back! This month's newsletter discusses recent updates to the globalEDGE website and features a blog post by Dr. Tomas Hult exploring whether the United States should be a part of more regional trade agreements. Be sure to subscribe via the link below to receive the newsletter directly to your inbox every month.

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Today, the next big advancement for the world just might be the arrival of fifth-generation (5G) wireless network technology. The new 5G technology plans to use higher-frequency spectrum known as millimeter waves, which can carry more data than other types of the spectrum but can’t travel as far or penetrate many hard materials, which means at first, the coverage will only be available in select cities.

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Have you visited the globalEDGE Business Beat recently? In last week's segments, Dr. Tomas Hult discussed a variety of topics, including the winners and losers of trade agreements, the impact of tariffs on US farmers, and the role of sustainability in business. The Business Beat is hosted by Dr. Tomas Hult of the Broad College of Business at Michigan State University and consists of brief audio segments that dive into current topics impacting the international business world. Past segments can be viewed by date or by speaker on our page featuring the Business Beats.

Visit the globalEDGE Business Beat page today to hear from experts in the realm of global business and to expand your international business knowledge!

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To a large group of the world population, luxury brand goods sit on a mythical alter—their rarity, expensive price point, and high demand make them difficult products to obtain.  From items like watches and handbags to clothing and shoes, these retail brands carry the ‘best of the best’ merchandise and make it a point to tell consumers.  Recent news from the United Kingdom-based company, Burberry, shows the lengths that luxury brands go to in order to preserve their pristine, high-status image, and whether or not they are worth it.

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Since 2011, the Swedish Institute has handed over the keys to the country’s official Twitter account to a new Swede every week, letting them tweet anything they please. This tradition will come to a conclusion on September 30, 2018. The goal of this was to show the country as it really existed through the eyes of various citizens. This innovative marketing strategy has won approximately 30 awards, including the international Grand Prix, two Silver Lions in Cannes Lions, and gold at the Clio Awards. At the end of this project, 365 account users will have tweeted around 200,000 tweets on @Sweden.

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Many countries around the world motivate and support young citizens to travel and study outside their home country. Governments often invest in scholarship programs that provide students with the chance to leave their home country and learn in educationally advanced countries such as the United States, Britain, Canada, and Australia.

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Earlier Today, Michigan State University announced a historic $30 million gift from alumnus and real estate developer Edward J. Minskoff. The gift is the largest single gift received from an individual in MSU's 163-year history and will be used toward completion of the Business Pavilion at the Eli Broad College of Business. In recognition of the gift, the 100,000 square foot pavilion, designed with state-of-the-art collaborative and immersive learning environments, will be named the Edward J. Minskoff Business Pavilion.

In making the gift Mr. Minskoff said "Michigan State is an important university and important to my past. It gave me a strong foundation, so I am privileged to be making a contribution that will help Michigan State continue to attract and prepare future business leaders".

More information about this historic gift and the Business Pavilion can be found on the Eli Broad College of Business website.

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