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It takes much more than a simple name change to integrate an existing product into foreign markets. Many established companies are attempting to expand their global presence by moving into new foreign markets, specifically emerging markets, but are finding it a much more arduous process than they initially anticipated.

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Following Indian Prime Minister Narendra Modi’s election in 2014, many had hoped that the leader would speed up market reforms in order to attract foreign capital and grow the economy. However, rampant political and social problems throughout the country have caused these reforms to materialize much more slowly than initially anticipated. Many are additionally uncertain on the state of India’s economy due to modest GDP growth and little manufacturing output. In order to combat these issues, Modi is now beginning to prioritize the modernization of India’s digital infrastructure. A digital revolution in the country could potentially boost education and consumption, and consequently contribute to economic growth.

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As part of the normalization process that began a little less than a year ago, the United States has taken additional steps in renewing full relations between itself and Cuba. On September 18th, the U.S. government announced revisions to its sanctions against Cuba that would make business and travel between two countries much easier. On top of this, President Obama may be working to end the embargo that the United States has on Cuba. Insistence on removing the embargo comes from personal requests by Cuban President Raul Castro, Pope Francis, and the United Nations, who condemned the embargo. Obama may aid Cuba in ending the embargo to the U.N.'s wishes, an unprecedented move by a world leader. While most are in favor of continuing to open trade between the U.S. and Cuba, completely removing the embargo proves to be a controversial subject.

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Although it’s been a long time coming and an even longer time expected, the Fed decided not to raise rates at the most recent FOMC meeting. This news comes as a bit of a disappointment to investors and economists, especially after the past week of downturn in American stock markets. However, it is the emerging markets that have experienced notable distress. Although some of the issues many of these nations face are chronic or fundamental inadequacies, the currencies have taken the hardest hit.

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South Korea is in uncharted waters. Amid recent economic turmoil in Asia, South Korea has become a safe haven for foreign assets. Some have speculated that emerging market investors have gotten smarter, and therefore can identify countries within the space that are better long term investments. Another school of thought, however, is that South Korea has transcended from an emerging market to a fully developed nation, and therefore presents more security in the face of economic trouble. 

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As of late, most news related to emerging markets has been overwhelmingly negative. China’s economic growth rate is dropping, and Brazil and Russia are mired in economic recession. To make matters worse, the 19 largest emerging economies have seen an outflow of more than $900 billion in investor capital over a thirteen-month period ending in July. Despite all of the negativity surrounding emerging markets, there are indicators that suggest emerging economies will be just fine.

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The world electric car market could get a shake up soon as Porsche unveiled a concept for a four door electric sports car known as the Mission E. This so called “Tesla Killer” won’t hit the streets until at least 2019, but it puts a statement out there that other companies have put a target on Tesla’s back. This is all part of Porsche’s parent company, Volkswagen (VLKAY), push to have a greater presence in the electric car market. The impact this could have the global economy could be huge as the United States is the world’s largest purchaser of hybrid/electric vehicles in 2015, with the Tesla Model S near the top of the list. Tesla is an American company so the impact that a prominent foreign electric car manufacturer could be huge as Porsche claims their car will charge faster and last longer than the current Model S. All hope isn’t lost for Tesla as they still have at least four to five years to improve their current battery technology to compete the Mission E.

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It has been nearly a year since Emma Watson, the United Nations Women Goodwill Ambassador, gave a revolutionary speech introducing the HeForShe campaign. HeForShe is a solidarity movement for gender equality that encourages men and boys around the world to step up and pledge to be advocates for change. Because education is a major determining factor in job positions and opportunities, HeForShe is calling to involve businesses, universities, and governments to help establish equality. HeForShe also encourages advocates to be a part of its IMPACT 10x10x10 initiative that “develops three bold, game-changing commitments to advance and ultimately achieve gender equality for all."

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People are always the ones who suffer the most in war, especially this time in Syria. Half of the country’s population has been displaced and 4 million people have fled as refugees to neighboring countries since the country’s civil war began in 2011. The majority have ended up in Jordan, Turkey, and Lebanon, and new refugees are now seeking “new homes” in Germany and Hungary. Some countries refuse to take refugees because they are considered liabilities for an economy. But some others, such as Germany, take refugees in as opportunities for economic growth.

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Since the financial crisis, the economic situation in the European Union has been stagnant. Years of low growth and low inflation have left the Eurozone seeking answers. In January 2015, the ECB sought to find these answers through a massive bond purchase program similar to the quantitative easing program that the Federal Reserve carried out in the United States. The plan entailed the creation of €1 Trillion, or approximately €60 billion per month, by September 2016 to carry out the purchase of bonds in Europe. This plan was put in place to push down interest rates, therefore boosting inflation and creating a more attractive environment for credit creation. In turn, this would effectively result in a stimulation of growth throughout the European economy.

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China’s economy has been all over the news recently, as stock prices in Shanghai crashed and worries of an economic slowdown in the world’s second biggest economy troubled investors around the world. One of the most important sectors of China’s economy in recent decades has been the manufacturing industry, and reports on the industry have not helped quell investors’ fears. China’s manufacturing sector has been contracting since the beginning of the year, and recently hit its lowest mark in three years. The poor manufacturing data could be an early signal of an economic shift in Asian manufacturing, as neighboring countries try to take advantage of the developments in China.

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A year into her second term as the President of Brazil, Dilma Rousseff faces an economic crisis in a country that was once a rising star on the global stage. On Wednesday, Standard & Poor’s downgraded Brazil’s credit rating to junk status causing a sell off of Brazilian financial assets. Political leaders in Brazil were quick to cast the blame for this crisis on slumping markets such as China, however this crisis was more self-inflicted than anything else.

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The commercialized use of virtual reality is on the horizon, and it offers numerous opportunities beyond just video game enhancement. Virtual reality is defined as an environment that stimulates physical presence in places in the real world or imagined worlds and lets the user interact in that world. It gives users artificial sensory experiences such as sight, sound, touch, smell, and taste.  Imagine a world where one could virtually go to a conference overseas without leaving the comfort of his or her home. Or, imagine a world where you could meet a person without physically being there with them. The possibilities are endless with virtual reality, and as producers get closer to unveiling the products to the mass public, corporations are brainstorming more and more ways to utilize the software.

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India and China are both among the fastest-growing economies in the world. Despite the global economy being in financial turmoil after China's projected lower economic growth, India is trying to project itself as a safe investment with continued economic growth. Prime Minister Narendra Modi called Indian business leaders and economists for a three-hour summit to discuss how to steer India’s economy in a positive direction after China’s slowdown was announced.

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Tomas Hult, Director of Michigan State University's International Business Center, recently wrote an article for The Conversation discussing the recent struggles that the BRIC countries are facing. The article touches on the immense economic promise displayed by Brazil, Russia, India, and China at the turn of the millennium, while also presenting the current economic standing of these nations. Follow this link to access Tomas's article and broaden your knowledge of the BRIC countries.

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A great resource for all small businesses in Michigan is the Michigan Small Business Development Center (SBDC). With services that range from no cost to a small fee, Michigan business owners and entrepreneurs can take advantage of business plan development, financial management, business workshops, raising capital, export strategy, and technology commercialization. The Michigan SBDC provides invaluable resources to the Michigan business community. With a global market that is changing everyday, having these types of resources at your fingertips could make a world of a difference in keeping a business competitive. Make sure to check out other globalEDGE Michigan resources for access to other sites that could help take your business from a single location to a global brand.

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The Federal Funds Rate (FFR) is designed to either stimulate saving or spending based on the level of economic growth. Following the 2008 financial crisis, the rate was slashed in attempt to temporarily buoy the markets, but the current economy is calling for an increase in the rate. The series of rate increases proposed by the Federal Reserve were set to be enacted sometime around fall of 2015, although more recently analysts predict that the September 16-17 meeting specifically will reflect any actions taken by the central bank. This rate hike, planned for quite some time now, is becoming increasingly ambiguous as the Fed faces tension following the recent succession of turbulent economic events. Chief among these stressors is the IMF, which is urging the Federal Reserve to cut a little slack for the sake of the global economy.

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An article written recently by Tomas Hult, Director of Michigan State University's International Business Center, focuses on the devaluation of the yuan and the impact it will have on the U.S. economy. He argues that the impact on U.S. businesses will not be as negative as many people think and cites research to support his position. His article appears in Fortune's online publication and can be accessed by clicking here

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Mexican President Enrique Peña Nieto is now at the halfway point of his 6 year presidential term. On Wednesday, he delivered his third State of the Union address, during which he highlighted his plan to boost the Mexican economy. Although a number of measures and reforms were proposed, many Mexican citizens believe that the President’s reforms have not succeeded due to the corruption and economic uncertainties present throughout the country.

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As of late, there has been a lot of talk of whether the United States Federal Reserve Bank will raise interest rates in September. Typically, the Federal Reserve would raise its benchmark interest rate when the economy is growing too fast to encourage people to spend less and save more. This slows the economy down, thereby reducing inflationary pressure. A raise in interest rates signals a perception that inflation is rising and that the economy is healthy and growing.

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The last six years of economic crisis have taken a huge toll on Greece’s fishing industry, with fish being the country’s second largest agricultural export. Diminishing household buying power has stifled the demand for fish domestically; a problem that has been exacerbated by a weakened banking sector that is unable to provide sufficient cash to customers. Exporting fish to countries in a more stable economic position could revive this industry, yet even this solution is laden with problems.