Perhaps one of the few industries not affected by the COVID pandemic is the dietary supplement industry. Like hand sanitizers, the demand for supplements, especially immunity-related, saw a huge surge after the outbreaks. Although a portion might be due to panic-buying, the overall demand and awareness for these products have skyrocketed. In fact, the nutraceutical market had a very strong forecast before the pandemic even took place. And, being a relatively new industry, innovation can be seen everywhere in dietary supplements, from marketing campaigns to selling methods. However, as with every industry, there are always still opportunities for growth.