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Social media is skyrocketing in popularity; just ask the 4.14 billion people active on social media throughout the globe.  These apps offer connection and communication and many target different demographics, such as Facebook, which is geared towards adults, and Snapchat, which is aimed at a teenage audience.  But as these apps grow and develop, we can see an increase in similarities.  Let’s look at the top apps dominating social media today, how advertising looks in each app, and what features they share.

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Interested in learning more about international business?  Test your knowledge with the globalEDGE International Business Knowledge Quiz.  This quiz is the most recently updated portion of the site, with all questions on the quiz updated for the most recent data available.  To access the quiz, simply go to 'Tools and Data' and select 'Test Your Knowledge,' then click on the International Business Knowledge Quiz.  The quiz is also linked here.

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Real estate is a massive market that contains multiple subsections such as residential real estate and commercial real estate.  With the current pandemic, many sectors of our economy have been left reeling.  Airlines have lost thousands of dollars, restaurants have found themselves under capacity by law, hotels are empty, and many more industries have been shaken by COVID-19.  But what about the real estate industry?  Today, we’ll take a look at the current state of the real estate industry around the world, as well as a few key trends to watch out for.

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In current times, convenience has become a huge factor when consumers are scouring the market for goods and services.  People want groceries to be delivered to their doorstep, entertainment at the click of a button, and two-day shipping as often as possible.  Subscriptions are one area of convenience shopping that has gained popularity in the last decade.  Netflix, Disney+, Hulu, and HBO dominate the television market.  More and more often, we are seeing families cancel cable in favor of one or multiple of these television providers, many of which are offered at a lower monthly rate.  These services also present a wide variety of shows and movies, making them more enticing to customers than traditional television.

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In this day and age, there are countless channels available to consume media.  From the radio to television to social media networks, we are constantly bombarded with information and can access any content at our fingertips.  New channels are cropping up all the time as well.  One way to consume media that has skyrocketed in popularity is listening to podcasts.  Podcasting is expected to be a $1 billion industry by 2021 and listeners are expected to top 100 million in the United States alone.  Let’s dive into the podcasting industry and how it looks around the world.

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The COVID-19 pandemic has shown us that the world around us can change before our eyes.  In mid-March, people retreated to their homes, economies crawled to a halt, industries took massive hits, and countries rushed to develop policies to combat the spread of a virus many of us had never even heard of.  Now, in early September, many of us have settled into remote work, pushed off our travel plans, and adapted to practices like mask-wearing to adjust to living in the midst of a pandemic.  But what about the economy?  Let’s look at the recovery and state of the economies of a few countries around the world.

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The coronavirus pandemic has brought about changes in lifestyle for populations around the globe.  People are staying home and avoiding travel, whether by choice or due to government restrictions. International travel, in particular, has stopped in its tracks.  As of March 31, the United States is under a Global Level 4 Health Advisory, with the state department recommending all citizens avoid international travel. Inevitably, travel-related industries have felt the impact of these changes.  Let’s look at how airlines and other hospitality businesses have been affected by the coronavirus.

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Online shopping, also known as e-commerce, is a wildly popular way for consumers to access products these days.  It’s convenient, simple, and can be done with a quick click from home. Companies like Amazon even offer free and fast shipping to their members.  But what does online shopping look like from a global standpoint? First of all, it’s a growing industry, with sales worldwide expected to more than double between 2018 and 2023. Let’s look at the e-commerce industry in the three regions around the world.

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The dairy industry is changing throughout the globe as dairy alternatives become more and more popular.  Examples of these products include almond milk, oat milk, soymilk, coconut milk, nut-based cheeses, and coconut yogurt.  Virtually every dairy product now has a viable nondairy alternative.  However, different regions show different preferences in dairy, or nondairy, consumption.  Let’s look at how the dairy industry is changing around the world.

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In recent years, the fashion industry has faced significant changes in the designing, manufacturing, and selling of apparel.  The transition is from a more traditional “seasonal” fashion cycle to the “fast fashion” method of producing clothing items.  Fast fashion offers consumers clothing at a quicker pace and fast fashion companies such as Sweden-based H&M and Spain-based Zara are organized differently than higher-end fashion brands that have been operating on the seasonal fashion cycle for years.

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Throughout the world, sustainability is a growing trend.  Consumers are beginning to recognize their contribution to climate change and habitat destruction, and a sense of social responsibility is growing.  The tourism industry is no exception. Tourism is responsible for about eight percent of global carbon emissions. A single person flying from New York City to Paris generates 1,812.5 pounds of carbon dioxide according to Sustainable Travel International.  So, let’s look at how people are changing their travel habits and how it’s affecting businesses around the world.

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The Forbes Corporations update has been completed on the globalEDGE website.  The site now has the most recent Corporations from Forbes World’s Largest Public Companies List.  The new information is located in the Corporations tab in the sidebar of each country.  Countries can be located by selecting "By Country" from the "Global Insights" drop-down menu.  The Corporations are separated into sections by country.  For example, the United States corporations are located here.  The Corporations tab of each country includes the name, industry, sales, profits, assets, and market value of each company that has its headquarters in that country.

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The pharmaceutical industry is defined as the discovery, development, and manufacture of drugs and medications. It’s widespread, including research, chemicals, and the regulation and involvement of government agencies.  However, the characteristics of the pharmaceutical industry differ by region.  Today, we’ll look at the key aspects of this sprawling industry in Europe, Africa, Latin America, and the United States.

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In an increasingly connected world, people and businesses are more likely to have contact with other countries.  It is important to be educated on the status of industries around the world, and what makes up the economies of the countries that may be encountered through trade and business expansion.  Today we’re going to look at some of the strongest industries in three areas of the world: Asia, Europe, and Australia.

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Renewable energy is growing in popularity across the globe, and with good reason—the benefits of renewable energy sources are widespread.  Finding alternative energy sources that don’t require the use of fossil fuels can lower energy costs for consumers, create more stable and reliable energy prices, and make electricity more available throughout the world.  Furthermore, climate change is proving to be a very expensive ordeal—costing $240 billion in economic losses in the United States alone—and renewable energy has a significantly smaller impact on climate change compared to the burning of fossil fuels. Clearly, investing in renewable energy has economic benefits.  Let’s look at how three regions around the world are faring in their journey to use more alternative energy sources.

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Advertising is – and always has been – an ever-changing and evolving way to market goods and services.  As new types of media have developed over time, advertisers have had to make the leap from newspapers to television to websites as marketing platforms.  Yet, there is a new type of advertising that is proving extremely useful to companies: social media influencers.