globalEDGE Blog Archive January 2014

Employee resource groups (ERGs) are very popular with companies in the United States, but it is becoming increasingly important for companies all over the world to adopt this workplace habit. Employee resource groups are groups of employees who join together in their workplace based on shared characteristics or life experiences. Global companies need to hone in on this, and take full advantage of what ERGs can do for a business.

When one strolls into their favorite coffee shop on a typical arctic-conditions day like the ones we've been enjoying in Michigan lately, they usually see coffee beans imported from well known "coffee countries," such as Colombia, Brazil, or perhaps an African country like Ethiopia, Kenya, or a rising coffee-exporting nation like Zambia. In spite of this, reports show that Vietnam is actually the world's second largest exporter of coffee, with its share of the global market rising nearly 20% within the last 30 years. Vietnam's coffee industry, which employs 2.6 million people, produced nearly 3 billion pounds of coffee in 2012-2013. The country's coffee exports have landed primarily in Germany and the United States, but imports from other European Union countries, as well as Japan and South Korea, have also contributed to Vietnam's rapid and surprising growth in coffee exports.

People’s attention shifted to the U.S. stock market again when stock prices dropped by 10 percent and hit a record low since October 2011. Although the recent ease-money government policies played a role in the price drop, the main reason for the decline was the global growth slowdown.

The city of Detroit, Michigan was once looked at as one of the strongest cities in the United States, but due to the decline of the automobile industry and financial problems it has become a bankrupt city with a large struggle. However, the resilience and pride that its inhabitants still portray is incredible. In this day and age where a lot of the manufacturing takes place in Asia, people still want to own products made in their own country. For example, Americans take great pride in driving a car or owning an appliance that is “Made in America”. What better way is there than to use a loyal population and hopeful city to brand a product? “Made in Detroit” is a phrase that could help the city of Detroit bounce back, while boosting sales for a company.

This past week, the World Economic Forum (WEF) hosted its 44th Annual Meeting 2014 in Davos-Klosters, Switzerland. Every year, the WEF brings together the leaders of the world to reflect on the past year and discuss the significant global issues to focus on for the year. The list of attendees are considered the world’s most influential leaders including government officials, economists, top corporate executives, actors and activists, among other prominent figures.

On January 15, the DC District Court of Appeals struck down the FCC's Open Internet Rules, also known as the net neutrality rules, on the basis that they had no legal grounding.  The net neutrality rules forced broadband providers to have all sources of Internet traffic, from social media to online gaming, to be treated equally in terms of regulation. With these rules gone, the way internet services will be used in the coming future will be very different. Not only will public consumption be affected, but businesses dependent on the internet and the tech industry in general have reason to worry.

In First, Break All the Rules, authors Marcus Buckingham and Curt Coffman explore what the world’s greatest managers do differently.  Their conclusions are based on over 80,000 in-depth interviews of managers conducted by the Gallup organization.  The book reveals that the world’s greatest managers differ in age, gender, and race, but seem to have one thing in common – they do not hesitate to deviate from the rules of conventional wisdom. 

As companies become more global, it is important for management teams and boards to realize the effect that a company’s national culture can have on its performance. In their book, Fish Can’t See Water, Kai Hammerich and Richard D. Lewis argue that often management and boards are blind to their own culture, and may not realize the negative effects that culture can have on their company’s success. The book describes two different models of identifying how culture affects corporations, describes national cultures in seven different countries and how they affect corporations, and then walks through a series of case studies.

Advertising strategies have greatly changed in the past 10 years as globalization spreads to every corner of the world. Companies with high local prestige now attach large importance on expanding their overseas markets with the hope of receiving great returns. Problems often arise in advertising when cultural differences are disregarded. Often culture is overlooked as simply expanding the brand name in foreign markets becomes the major obsession of the manager. This blog will briefly discuss major issues associated with international advertising and will also provide possible solutions.

What makes a company great? Journalists, universities, think tanks, and CEO’s themselves have been trying to find the formula for decades. The rise of the multinational corporation has only increased the desire to find what makes a company great. With companies that are so large and have such diversified products, the variables that enter into the equation seem infinite. In the book Good to Great, Jim Collins attempts to identify what allows companies to make the leap from being a good company to being a great company.

Latin America is filled with a myriad of natural resources, and for generations many Latin American countries relied on exporting these endowments for their wealth. However, the tides are beginning to change in Latin America. For the first time in history, a large number of Latin Americans are choosing to be entrepreneurs. In 2010, just 2.6% of the world’s applications for patent registration were filed in Latin America. With the new surge of entrepreneurship in the region, expect that number to change.

Forecasts from the World Bank show that the global economy should experience more growth in 2014 than what was expected seven months ago, showing that the world’s economy is finally turning a corner from the recession of recent years. According to a report released on January 14th, the world’s economy should grow by 3.2%, up from the 3% projection made in June. This is good news to many investors and business people around the world, since it is the first time in three years that the World Bank has revised their forecast and predicted improvement.

The figures are showing a stark truth: the levels of income inequality all around the world remain on the rise. In several countries, especially the largest and richest ones, the rich get richer while poverty becomes worse day after day. While it is a common argument that a degree of inequality is necessary for motivating people to work harder, it is also true that such extreme levels of it can be detrimental to the economy. As a result, this trend is proving to be a concern to economists and political figures everywhere.

With the recent December announcement of music streaming service Spotify launching a free and ad-supported version for mobile device users, it is inevitable that the music industry will begin to see some changes in the near future. In recent years, the revenue accumulated from the purchase of physical music albums has decreased rapidly, but its competitor of digital downloads is also being impacted negatively with the rising popularity of music streaming. As a consequence of this, US digital track sales decreased for the first time ever last year.

Eugenio Proto, an Associate Professor at Warwick University, and Aldo Rustichini, an Economics Professor at the University of Minnesota, found that the relationship between national income and national life satisfaction is “hump shaped.” They discovered that there is a clear positive relation in poorer nations, then flattens out at around $30,000-$35,000, and then turns negative. The relationship between national income and life satisfaction are critical to policymakers.

Singapore opened its first “green” factory two months ago setting up a milestone for Singapore’s green industry. The news brought great attention to a broader area—Asia, and people soon realized that most manufacturers in Asia have begun to turn “green” in recent years. This is becoming a trend in Asia that cannot be held back.

Throughout the past year China has announced its plans to open industries to foreign companies. Since the Shanghai free trade zone was introduced in September 2013 China has made many attempts at opening up parts of the economy in hopes of stimulating economic progress in the country. Within the Shanghai zone the government is testing free trade in Chinese currency as well as allowing interest rates to be set by market forces. This provides a great opportunity for foreign companies who wish to harness the mass market China provides.

In 2001, economist Jim O’Neill identified the world’s strongest emerging economies as the BRIC countries, which is an acronym that stands for Brazil, Russia, India, and China.  Thirteen years later, O’Neill has offered another acronym defining today’s emerging economic powerhouses – the MINT countries.  Mexico, Indonesia, Nigeria, and Turkey all show signs of strong future GDP growth and the potential to become major players in the global economy.

As students all over the country depart from the cozy homes of their parents to go back to school a question with a seemingly obvious answer is asked - why? The start of a new semester signals a new beginning that entails learning and growth for another four months. The obvious answer to why so many young people do this every fall and winter is that school provides them with necessary skills in order to make a living in the world—a world that is becoming ever more competitive. However, little research has been done on exactly what return someone may receive for the skills they possess. The OECD published a recent paper taking a stab at this question.

In December of 2013, American Airlines and US Airways have completed their long awaited merger to create the world’s largest airline. Earlier in 2013, the merger was blocked by the United States Justice Department due to concerns that the merger would adversely affect competition in the airline industry of the United States. In order to reach a settlement, American Airlines and US Airways agreed to give up several hundred gates at airports across the United States. Now the companies expect to save over one billion dollars in synergy with the merger. This merger will undoubtedly have a variety of effects on the global airline industry.

As the rupiah reached a five-year low on Dec. 23, 2013, the Indonesian government began to worry about the nation’s economy. It soon announced increased levels of foreign investment in the country's power plants, advertising, and pharmaceutical industries in order to boost the slowing economy. However, some people are concerned that this move will bring many challenges to the nation .

In what is deemed the last continent for major growth in the fast food industry, several chains are finding that expansion into Africa is going to be tougher than what was once expected. Infrastructure costs, food imports, and meat shortages have led to high prices at many quick serve restaurants across Africa. This has lowered optimism among some fast food executives about the prospects of expansion into the vast African continent, though there are others who believe now is the time for growth, even with the early setbacks.

Inflation has been credited with being the main reason for Moody’s Investor service choosing to downgrade Venezuela. In terms of currency, inflation has been more than fifty percent year to date, even after President Nicholas Maduro created the law to make businesses cut the cost of consumer goods. The high risk of a collapse and the economic imbalances of the Venezuelan economy have also been cited as a reason for the downgrade because the caused currency and bond ceiling ratings to move to a “speculative” grade. The government is planning on devaluing the Venezuelan currency in 2014. The current account surplus has also decreased by thirty five percent for the past three quarters in comparison to the three quarters last year. All of these statistics point to an economic collapse, but there might just be a way out.