Technology: Introduction


The technology industry is composed of companies producing electronic components, scientific and technical instruments, computer hardware and software, and computer services. It is a very fast paced, competitive industry in which innovation is the key to success.

The Technology industry is Highly Concentrated. The production in this industry is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels.

Primary Demand Drivers

  • Income of consumers
  • Increasing customer sophistication
  • Profitibility of business customers

Profitability Drivers

  • Developing and marketing new products
  • Gaining expertise in a particular field of knowledge
  • Achieving access to capital
  • Creating a faster time-to-market process