globalEDGE Blog

Every year globalEDGE publishes its Market Potential Index (MPI) in order to assess a market’s attractiveness for international business. The Market Potential Index provides a detailed ranking of 26 emerging countries. With the MPI, determining which international market to enter is no longer an overwhelming task. Emerging markets are ranked based on several dimensions, allowing appropriate marketing strategies to be developed for each particular country. This year the MPI highlights several significant trends among emerging markets. We will now take a closer look at some of these trends in order to obtain a better idea of the importance of emerging markets in international business.

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Until now, China has never shown much interest in Middle Eastern investment. If it is able to establish a relationship with the Middle East, it can take advantage of arguably one of the most volatile areas in the world. In an area where westerners have long feared to go, China seems very interested in the diplomacy, economics, soft power and security. Upon helping in the war in the Middle East, China has begun to fully immerse themselves in the Middle East in an effort to increase their involvement in the area.

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The past five years has seen an increased importance placed on a country's level of debt. Trying to deal with this problem can differ greatly by country. From the gradual debt reduction approach seem to be preferred by the United States to the austerity measures that became a popular tool by Eurozone governments, countries are waking up to the realization that too much debt is a bad thing. What is too much debt? The groundbreaking academic paper released by Carmen Reinhart and Kenneth Rogoff in 2010 seemed to have solved the problem when the models they ran indicated that when a country exceeds a 90% debt to GDP ratio it greatly diminishes growth rates.

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Back in February, a colleague of mine wrote a blog post regarding the European horsemeat scandal in which horsemeat was advertised as beef in supermarkets. He described the implications that this might have concerning the global supply chain. One quote of his that proved to be shockingly accurate was, “…that the recent events involving horsemeat are only the tip of the iceberg.” Yet another food safety scare has arisen in China, where people are getting served rat meat for dinner instead of the requested mutton meat. China has experienced other food scandals in recent years, mostly involving toxins detected in dairy products. These food scandals have resulted in increased international trade, especially with dairy products, and the much needed increase in food-safety regulation in China.

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One of the most significant trends of the past several years has been austerity measures taken by governments all over the world in order to try to keep their budgets in control. Much of the support for these actions came from a 2010 paper by Ken Rogoff and Carmen Reinhart of Harvard entitled Growth in a Time of Debt. 

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Globalization is the worldwide movement to increase the flow of goods, services, people, real capital, and money across borders in order to create a more integrated world economy.  Previously, I wrote of international trade in antiquities, but let take a look at trade during antiquity and how it has affected today’s economy.  Trade networks have always followed the trends of politics, economics, technology, and most importantly culture.  Exotic luxury goods demanded by elites encouraged trade to gain momentum: Incense Route, Silk Road, Amber Road, Spice Route, and Tea Route.  Soon, economics became so interconnected that World Systems became dependent on each other.

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Japan is the world’s third largest economy and the United States is the largest economy in the world ranked by GDP. But, these two huge economies do not have a free trade agreement, which strikes the question – why not? Obviously, there are a lot of reasons why these two great nations have not struck a deal yet, but one could be on the horizon.

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Jobs, a word that stirs up many emotions, and as of late mostly worry. For those of all ages the economy is worrisome. From those who have been loyal employees at the same company for thirty years to those stepping off of campus this month with the ink still wet on their diplomas. All are troubled with what the future holds for them. Every year, at this time, the discussion resurfaces and as graduation inches closer for us here the thought of life after school becomes ever more prominent.

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No matter where you are in the world, the sustainability of almost every economy depends on one critical idea. Young and highly educated workers must be able to fill the void created by an aging population leaving the workforce. In the competitive global economic landscape of today, even highly developed countries cannot afford to slide into downward educational trends. One can obtain great foresight into the future outlook of the global economy by simply comparing international education across industrialized economies. This analysis leads to the discovery of many surprising revelations about the future setting of the global economy.

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While the unemployment rate of Spain and Greece roaring extremely high these days and economies in the European Union rest down in the trough, good news has finally arrived from the Office of National Statistics. Recent statistics showed that the United Kingdom's economy grew 0.3% during the first quarter of 2013, which relieves the fear of the British economy falling into a triple-dip recession. Is this a sign that United Kingdom is getting itself out of the European Financial Crisis?

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