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The globalEDGE Business Beat is on the Michigan Business Network and available worldwide on globalEDGE. gBB is hosted by Tomas Hult.

Speaker: Tomas Hult, Eli Broad College of Business at Michigan State University

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an opinion segment on the show titled “Moving from win-win to win-lose trade policy will end in lose-lose.”

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

Dr. Hult also published this piece as an op-ed article in The Hill, with the same title, on August 1, 2018. The focus of the segment is that the value of trade across borders has grown faster than the growth in the cumulative production (GDP) of all countries for more than half a century.

But, as the recent tariff and trade wars have escalated, so has the grimmer outlook for the value of international trade and global efficiencies that the world has been developing over decades. What can we expect?

Speaker: Tomas Hult, Eli Broad College of Business at Michigan State University

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an opinion segment on the show titled “Tariffs' bullwhip effect make its way to US farmers.”

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

Dr. Hult also published this piece as a an op-ed article in The Hill with the same title, on July 27, 2018. The focus of the segment is the trade wars that we are now engaging in leave many global strategists puzzled.

Are policymakers accounting for and really understanding the efficiency dynamics in the global marketplace? What seems difficult to grasp, it appears, is the bullwhip effect that tariffs in one area of the economy have on the massive network of supply chains that U.S. companies are involved in worldwide in other areas.

Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Maria Alejandra Gonzalez-Perez. Dr. Gonzalez-Perez is the coordinator of the Colombian universities’ relationship with the United Nations Conference on Trade and Development (UNCTAD).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

In September 2018, Drs. Hult and Gonzalez-Perez published an article in the Journal of Macromarketing titled “A Ten Country-Company Study of Sustainability and Product-Market Performance: Influences of Doing Good, Warm Glow, and Price Fairness.” The article was co-authored with Jeannette Mena, Katarina Lagerström, and Daniel Hult.

Broadly, in a 10-country study involving 4,051 companies, we examined sustainability issues related to company costs, customer costs, and price sensitivities on the effects of sustainability on companies’ performance. The results indicate that positive effects on companies’ performance can be achieved (1) from the companies’ sustainability efforts in all 10 countries studied, (2) even if the costs and/or prices increased by 27 to 72 percent, and (3) by companies implementing sustainability efforts that are 5 to 30 percent above the efforts of the country.

Speaker: Tomas Hult, Eli Broad College of Business at Michigan State University

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an opinion segment on the show titled “It is not easy to be sustainable, but it can be done.”

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

The focus of the segment is basically that sustainability is in vogue today. Almost every corner of society is buying into the idea of being more sustainable. While it is admirable to replace what we use and repair what we harm, leaving the world in a better condition than before, very different views exist on how to do this – and perhaps even why – among customers, companies and countries.

These differing views and goal areas are discussed in this segment, and how we can coordinate policy (countries), strategies (companies) and market needs (customers) to create a more sustainable world.

Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Maria Alejandra Gonzalez-Perez. Dr. Gonzalez-Perez is the coordinator of the Colombian universities’ relationship with the United Nations Conference on Trade and Development (UNCTAD).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

In this gBB segment, Alejandra discusses the reasons as to why Regional Trade Agreements (RTAs) and Bilateral Trade Agreements (BTAs) are important for developing countries and emerging markets.

She also talks about who wins and who loses, in general terms, in Regional Trade Agreements (RTAs) and Bilateral Trade Agreements (BTAs). Plus, she addresses the future scenarios for the World Trade Organization (WTO).

Speaker: Tomas Hult, Eli Broad College of Business at Michigan State University

Air Date: August 27, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an opinion segment on the show titled “Should the U.S. be part of more Regional Trade Agreements?”

Dr. Hult also published this piece as a globalEDGE Blog post, with the same title, on August 24, 2018. It was also featured by the Broad College of Business at Michigan State University.

The focus of the segment is the tremendous “global efficiencies” that can be realized by engaging in more free and fair trade agreements.

After all, we expect the value of world trade to be about 167 times larger in 2020 than it was in 1960, and the world economy to be 65 times larger in the same span. And, the reason trade is carrying more value than what is being manufactured has to do with cultivating global efficiencies. Participating in Regional Trade Agreements is one major driving force in realizing these production efficiencies.

About globalEDGE Business Beat

globalEDGE Business Beat is your source for global business knowledge on the airways (via internet radio broadcasts and PodCasts). gBB covers discussions with a wide range of global leaders in business, government, and academe to spread the word about the latest thoughts, tools, and markets to succeed globally. The show is hosted by Dr. Tomas Hult from the International Business Center in the Eli Broad College of Business at Michigan State University (http://ibc.msu.edu). The podcasts are available on the Michigan Business Network and globalEDGE.

The name globalEDGE Business Beat is connected to Michigan State University’s world-leading web resource (https://globalEDGE.msu.edu). globalEDGE is “your source for global business knowledge” and covers all important issues, knowledge, and data on international business and trade for every country, industry, and topic. The site has been ranked #1 on Google for the search term “international business resources” since 2004. globalEDGE has more than one million active users as well as more than 100,000 registered users in more than 200 countries. The site is free and has users in virtually every country every day.