globalEDGE Business Beat - March 2017
Hosted by Jade Sims
On the Michigan Business Network site.
Speaker: O.C. Ferrell, Belmont University
Air Date: March 08, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with O.C. Ferrell, President-Elect of the Academy of Marketing Science and James T. Purcell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.
Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Started in 1971, the Academy of Marketing Science (www.ams-web.org) is a non-profit, international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. O.C. Ferrell shares his views about AMS bringing together thousands of academics and marketing professionals from around the world and the value the organization provides to these members. He also tells us about his own core areas of focus in the marketing profession.
Speaker: Russ Klein, American Marketing Association (AMA)
Air Date: March 10, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Russ Klein, Chief Executive Officer (CEO) of the American Marketing Association (AMA).
Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers (www.ama.org). Russ Klein has held top marketing positions (CMO Dr Pepper/7UP, 7-Eleven, Arby’s, Burger King) at a number of the world’s top brands, and he provides his take on how marketing has changed during his career. Russ gives some input to Chief Marketing Officers on how to stay ahead, or updated on digital technology and the ‘Digital Industrial Revolution’ and various marketing technology, ‘martech’, opportunities and platforms.
Speaker: Russ Klein, American Marketing Association (AMA)
Air Date: March 10, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Russ Klein, Chief Executive Officer (CEO) of the American Marketing Association (AMA).
Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers (www.ama.org). Russ Klein has held top marketing positions (CMO Dr Pepper/7UP, 7-Eleven, Arby’s, Burger King) at a number of the world’s top brands, and he provides his take on the notion of and what to do with today’s wealth of customer data! This is a give and take of customer privacy and the quest for more personal brand experiences. In this new era of marketing, Russ talks about companies and brands that stand out to him for their marketing strategy. He also addresses the value created by his current organization – the American Marketing Association – to its members and the overall marketing profession.
Speaker: Tunga Kiyak, Eli Broad College of Business at Michigan State University
Air Date: March 10, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Tunga Kiyak, Outreach Coordinator in the International Business Center which is a part of the Eli Broad College of Business at Michigan State University. Dr. Kiyak is also Managing Director of the Academy of International Business and an Adjunct Professor in MSU’s Department of Marketing.
Tomas Hult is Professor and Byington Endowed Chair in MSU’s Eli Broad College of Business. The motivation for what now has become globalEDGE (globalEDGE.msu.edu) was conceptualized by Dr. Tunga Kiyak in 1993. The main motivation, then as now, is to provide a human intelligence-based and expert-driven generation and dissemination of international business resources. globalEDGE has been the Google #1 –ranked site for “international business resources” for more than a decade. Since 1994 when the site was launched, globalEDGE has undergone five major site redesigns, roughly every six years. The most recent one was launched in early 2017. Tunga talks about the recent changes and redesign. He also discusses, briefly, the core sections of globalEDGE (i.e., global insights, reference desk, tools and data, get connected, and academy). Plus, importantly, Tunga elaborates on what makes globalEDGE unique and why he thinks the site attracts some 1.5 million active users worldwide.