globalEDGE Business Beat - April 2017
Hosted by Jade Sims
On the Michigan Business Network site.
Speaker: Kate Pounders, Academy of Marketing Science
Air Date: April 14, 2017
This segment of the globalEDGE Business Beat is an interview with Kate Pounders, Program Co-Chair for Academy of Marketing Science’s annual meeting in Coronado Island, California, outside San Diego, May 24-26.
Kate is also Assistant Professor in the Stan Richards School of Advertising at the University of Texas at Austin. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.
Started in 1971, the Academy of Marketing Science (www.ams-web.org) is a non-profit, international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The AMS annual meeting brings together hundreds of academics and marketing professionals from around the world, and Kate provides an overview of what we can expect in 2017. This includes showcase sessions and activities, and the usual networking events. She also provides a brief background of her own marketing focus, research, and passion.
Speaker: Charles Hill, Foster School Of Business at the University of Washington
Air Date: April 14, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with his co-author, Charles Hill, on the book titled Global Business Today, 10th edition, published by McGraw-Hill.
Global Business Today is the number one ranked textbook in international business with about 50 percent of the worldwide market share (with 22 other textbooks competing for the other half of the market).
Charles W. L. Hill is the Hughes & Katherine Blake Endowed Professor of International Business in the Foster School of Business at the University of Washington. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.
Tomas and Charles discuss why the Global Business Today textbook has maintained worldwide market leadership for some 20 years. They also talk about how students should prepare for the global marketplace, being successful as a global citizen, and why the Global Business Today book is an excellent preparation in their education.
A unique feature of Global Business Today is that even the country chapters and macro-oriented chapters (e.g., international trade) are managerially focused on what companies and managers need to do and implement, and they discuss that aspect of the book as well.
Speaker: Charles Hill, Foster School Of Business at the University of Washington
Air Date: April 14, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Charles W. L. Hill, who is the Hughes & Katherine Blake Endowed Professor of International Business in the Foster School of Business at the University of Washington.
Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Tomas interviews Charles about the world’s negative sentiments toward globalization and trade (e.g., Europe, USA). We can perhaps call this a Trump effect or a Brexit effect, but the negative sentiment toward globalization, or at least movement of people, seems to be existing in many of the so-called developed nations.
Charles addresses the notion that perhaps developed nations do not want more people from less developed countries. Or, more aptly, is there more to this negativity? Plus, Charles takes a guess on what the world’s globalization sentiment will be at the end of Trump’s four-year term and after Brexit is implemented?
Speaker: Daniel Hult, Student
Air Date: April 14, 2017
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Daniel Hult, who is Tomas Hult’s 17-year old son and a senior at Okemos High School in Okemos, Michigan.
Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.
Tomas chats with Daniel about how he created the new intro and outro for the gBB radio show, and his interest in music. They also talk about international business, a topic area which is becoming more and more of a passion for Daniel as he is about the begin his freshman year at the University of Michigan as a preferred admit student in the UM Ross School of Business.
Having worked for Michigan State University’s International Business Center as well as the Academy of International Business, Daniel finds the global marketplace a unique and intriguing world. He talks about why international business and international experiences are so important, and how they fit with his background as a dual citizen of Sweden and the U.S. He also talk about his fascination with entrepreneurship, commitment to sustainability, and promotion of positive business.