globalEDGE Business Beat - October 2017

Speaker: Kelly Nelson, President and CEO of the U.S. affiliate of Rausch & Pausch (RAPA)

Air Date: October 09, 2017

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Kelly Nelson, born in Seoul, Korea, from a family background in the U.S. military, and now serving as President and CEO of the U.S. affiliate of Rausch & Pausch (RAPA).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. RAPA, with its headquarters in the Upper Franconian Selb in Germany is among the world’s leading developers of hydraulic and pneumatic valve systems for vehicle construction and also increasingly for other industries. Today, RAPA employs more than 950 employees at three locations in Germany and in the USA. Kelly Nelson shares stories about RAPA but also tackles the near and long-term future of the auto industry.

Speaker: Clay Voorhees, Broad College of Business, Michigan State University

Air Date: October 09, 2017

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Clay Voorhees, Associate Professor of Marketing in the Eli Broad College of Business at Michigan State University.

Tomas Hult is Professor and Byington Endowed Chair in MSU’s Eli Broad College of Business and a colleague of Clay in the Department of Marketing.

Clay recently had a paper accepted for publication in the top marketing research journal in the world, Journal of Marketing Research, titled “Mere Measurement “Plus”: How Solicitation of Feedback Influences Customer Repurchase Intentions and Behavior” together with Sterling Bone, Kay Lemon, Katie Liljenquist, Paul Fombelle, Kristen DeTienne, and Bruce Money. He shares some of their unique and interesting new findings about the unintended consequences of surveys and marketing research. Clay also talks about how the feedback loop on tracking surveys can provide a lift in consumer spending. He also shares some details about the Master of Science in Marketing Research, which is offered by the Eli Broad College of Business.

Speaker: O.C. Ferrell, Director of the Center for Ethical Organizational Cultures in the Raymond Harbert College of Business at Auburn University

Air Date: October 09, 2017

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with O.C. Ferrell, James Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Raymond Harbert College of Business at Auburn University.

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. In this segment of the globalEDGE Business Beat, Dr. Ferrell discusses the work in the Center for Ethical Organizational Cultures as well as provides a historical perspective on ethics in society, companies, and among people. Where have we been in terms of business ethics, where are we now, and where are we heading?