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Since the year 2015, the percentage of Americans who watch television via cable or satellite has dropped from 76% to 56%. This recent drop in cable users can be directly related to the rise in popularity of streaming services such as Netflix and Hulu. It is believed that dating back to 2020, about 25 million United States households are expected to cancel their television subscriptions. To add to this, since 2012, 25 million families have already abandoned their television subscriptions. This rapid decline in subscription holders is expected to continue unless a new solution is produced.

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With the effects of the COVID-19 pandemic still looming, the Tokyo Olympics were forced to make many changes to the formatting of the historic event. These changes in turn affected the revenue. The most controversial change that had to take place was the halt of fan attendance. Since the first Olympic Games which first took place on April 6, 1896, the events have always had fans in attendance. However, to maintain the safety of its attendees Japan had to make the financially critical decision.