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The latest generation of hires, Generation Z, is currently under scrutiny by employers across various industries. Discussions are occurring regarding Gen Z’s dispositions, communication styles, and overall work experience. But what exactly is Generation Z? Generation Z, often referred to simply as Gen Z, includes individuals born between 1997 and 2012. This generation directly follows Generation X.
Gen Z now represents a significant portion of the workforce, making up approximately 25% of workers in the United States, with projections indicating this number will rise to around 30% by 2030. Globally, the presence of Generation Z varies. While they make up only about 4% of the workforce in Europe, in Canada, Gen Z represents around 20% of the workforce. In addition, Africa contains the largest demographic of Gen Z workers, with a striking 31.2% of the population, and in China, their Gen Z population is closer to 15%.
Despite Gen Z’s vast global presence, employers have voiced concerns about certain aspects of Gen Z’s performance in the workplace. In fact, close to 60% of surveyed employers have admitted to firing Gen Z workers within the same year they were hired. Additionally, nearly 16% of employers expressed reservations about hiring members of Generation Z directly out of college. This data reflects a growing realization among employers about how well this generation is adapting to the professional world despite its rapidly growing influence in the workforce.
Though employers have raised concerns about Gen Z’s workplace performance, it’s important to recognize the immense influence this generation already holds in other areas. Globally, Gen Z’s purchasing power is estimated at an astounding $450 billion. This level of economic influence shows just how much Gen Z shapes markets as consumers. With that kind of purchasing power, it’s clear that businesses and employers may need to rethink how they connect with and support this generation to tap into their full potential—not just as employees but also as customers.
There are plenty of ways to bridge the gap between Gen Z and employers, but it starts with understanding and addressing the needs of this generation. By taking into account what Gen Z values in the workplace and finding ways to adapt to their requests, employers can foster a more supportive and productive environment that benefits both sides. One approach to fostering a better relationship with Gen Z is offering flexible work arrangements. This generation highly values work-life balance and the ability to work remotely or have flexible hours. In fact, studies show that over 70% of Gen Z workers consider flexibility a key factor when choosing a job. Employers who embrace this shift can position themselves as attractive options for top Gen Z talent. Additionally, it’s important to recognize Gen Z's desire for purpose-driven work. More than previous generations, they seek jobs that align with their personal values and make a positive impact on society.
To sum it up, Gen Z is changing the game when it comes to the workforce, and they’re bringing new expectations to the table. As they continue to grow in numbers and influence, employers have a real shot at tapping into what makes this generation tick. By embracing flexibility, purpose-driven work, and personal growth, companies can create a space where both the business and Gen Z can thrive. Closing this gap isn’t just about keeping Gen Z happy; it’s about unlocking their potential as employees and consumers, ultimately driving long-term success for everyone.
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