Publish Date:

This is the second post in a three-part series featuring our blog competition winners from Michigan State University. The author of today's post is Xiyou Xu.

The emergence of cryptocurrencies has shaken up the economic establishments around the world. In fact, the phenomenon of such virtual currencies is thoroughly studied by the economists to understand how they impact the global financial system. As a result, such cryptocurrencies like Bitcoin have been examined regarding contrast to existing physical alternatives, and various experts have responded to its uprising.

Publish Date:

This is the first post in a three-part series featuring our blog competition winners from Michigan State University. The author of today's post is Lauren Kuiper.

What does value mean to you? There are many ways to perceive value based on the company you are dealing with. For most companies, value is the foundation of the business. If the company cannot get the customer to see the value in their product or service, they will essentially fail. They need their customers and employees to believe in their product or service in order for them to be successful. For international companies, this is even more important. When operating internationally, there are many factors that go into creating value within the company. Marketing 310, an international business class that I am currently in, has helped me to understand how important creating value is for international companies because they are dealing with a wider range of customers. This post will discuss some examples of international companies who have been successful based off of their value creation and the different techniques they use.

Publish Date:

This Spring globalEDGE held our first ever blog competition at Michigan State University, where we asked students studying international business to submit blog posts to potentially be featured on the globalEDGE blog. Over the past few weeks, the globalEDGE team has been reviewing the many student submission and we are proud to announce that Lauren Kuiper, Xiyou Xu, and Pujitha Kasipuram are the three winners to have their blogs featured on the site this week.

Our team would like to congratulate the three winners and thank the many other students who took the time to submit entries.

 

 

Publish Date:

Online streaming services are spreading all around the world and are eating away from the traditional cable service. With access to the internet around the world becoming easier as ever and subscription prices to video streaming services dropping every year, there is no reason why online video streaming companies will soon be the norm around the world. Amazon Prime, Netflix, Hulu, and HBO NOW are some of the common names that fall under the streaming bucket in the US. However, we now see some of these companies begin to dominate also in international markets as both Netflix and Amazon are now present in more than 190 countries, which represents 97% of the global market.

Publish Date:

New exporting modules were recently published in the globalEDGE Online Course Modules.  These modules were created in cooperation with the US Commercial Service, based on content published by the Commercial Service.  Topics covered in these modules range from a general overview on beginning to export to rules of origin on specific free trade agreements.  These modules will be of interest, especially to small business owners. 

Modules of specific interest might be our Developing a Marketing Plan module, Methods and Channels for Exporting, Preparing Your Product for Export, and the Selling Overseas and Aftersales Service module.  Each of these modules offers its own range of information that will benefit any business professional who takes the time to listen to them. 

To access the exporting modules you can use this link.

Publish Date:

China has been the world's number one importer of waste for the past 20 years. However, in an effort to address their growing pollution problem, 2018 marked the year China would begin banning imported recyclable waste from other nations. This ban applies to 24 types of materials including plastics, unsorted paper, textiles, and scrap metal and is predicted to include 32 more types by the end of 2019. As a result, countries around the world are scrambling to figure out how and where to dispose of their piling waste.

Publish Date:

There is no doubt that companies are leaping into new international markets. There are benefits when going global and expanding including greater revenue potential, access to new talent, exposure to foreign investment opportunities, and much more. Below you will find a few important steps companies have to execute in order to enter into new international markets.

Publish Date:

The cacao seed, which is used for the production of cocoa butter, cocoa powder, and chocolate, has seen several spikes in its supply over the past five years due to climate change, insects, and fungal infections. Paired with fluctuations in demand, the market has experienced a volatile commodity price for several years. Forecasts in 2014 predicted that the demand for cacao would outweigh its supply by 2020 and cause a global shortage. However, estimates have become even bleaker as scientists now predict that cacao may become extinct by 2050, as the main countries that produce the world’s supply of cacao will become unsuitable for cultivation due to climate change and deforestation. Even though this prognosis is still over 30 years away, is important now more than ever for countries and companies all around the world to increase their efforts to clean up the cocoa supply chain for a more sustainable future.

Publish Date:

One of the world’s favorite beverages and a major source of caffeine for many students and employees, coffee continues to be an integral factor in society’s daily routine.  According to Business Insider, coffee is the second most sought-after commodity in the entire world, with an industry that is worth over $100 billion across the globe.  In terms of exporting alone, the industry is valued at $20 billion and continues to be on the rise—on average, 500 billion cups of coffee are consumed on Earth every year.