Grooming an International Business

Recently Doug Barry conducted an interview with Sharon Doherty. She is a grandma, entrepreneur and potential poster child for the National Export Initiative. Years ago Sharon was a show dog hobbyist before she saw a need for a line of high-quality grooming products for pets. Since 1993 she has been selling to buyers worldwide and now exports to more countries that she has employee. She is in 34 countries now with four more on tap.  How’d she do it?

    * Sharon has a “warm” business model which puts a premium on establishing personal relationships with customers
    * Never failed to receive payment for orders in 17 years of exporting
    * Works with the U.S. Commercial Service to find and qualify buyers

You can read the entire interview on the export.gov website!