gE Blog Series: International Flower Markets Part 5 - Future of the Flower Market

The Flower Market has a budding future ahead of it. Though there may be slow growth in some places, changes are taking place worldwide as flower markets emerge and disappear every day. New markets like Russia emerge and disappear while others like Ecuador and Kenya emerge and find the competitive push back from India and China.

The parties involved must be adaptive within the global flower market as issues including price fluctuations and highly perishable products are a constant battle.

The real rewards will come for any producer that can understand the innovation, productivity and quality that need to be delivered to the customer. New varieties of flowers are the optimal goal when it goes to raising prices and the growers need to invest in techniques that allow for a controlled growing environment. This would include production climate, enhanced quality, and the reduction of pollution and waste in the process. Some growers are even starting to move towards computer-controlled growing techniques that can help deliver a better overall product.

Since the flower market is global there will also be measures in the future to prevent any disease and toxic substances that are spanning borders. Consumers and producers alike are more concerned about the environmental impact their products may have, and the drive for sustainable practices does not seem to be declining. Many producers are taking initiatives to ensure that their products are grown with the environment in mind and that the workers who are growing them are also being educated on the concerns. There is also a big push for the reduction of pesticides and other chemicals used in the growing of the flowers. The use of biological pesticides and in general more environmentally sound production practices will be a big factor in gaining competitive share over many of the players within the industry.

Overall the flower market is looking to be more competitive and international in its reach. New innovations and production practices will help to increase the effectiveness and profits of the participants. The flower market will not be dying out anytime soon.