Financial Services: Introduction
Money is the name of the game in the financial services industry. Companies of this nature are involved in the creation, storage, utilization, management, and manipulation of money. Such companies include banks, insurance agencies, brokerage houses, accounting firms, and real estate agencies.
The Financial Services industry is Fragmented. The production in this industry is divided among a few different companies, however, no single firm has large enough share of the market to be able to influence the industry's direction or price levels.
Primary Demand Drivers
- Business activity
- Returns on investment
- Increased disposable income
- Effective marketing
- Efficient operations
- Investment expertise
- Understanding individual customers evolving needs
- Building investor confidence