Online Course Modules: Exporting

partners The "Exporting" module series has been produced in cooperation with the U.S. Commercial Service. These modules were developed from the 2008 edition of A Basic Guide to Exporting and each module represents one of the book's seventeen chapters; the modules are listed by chapter in chronological order. This series provides aspiring and seasoned exporters with a wealth of resources and tools that may benefit even the most experienced international business connoisseur.

The World is Open for Business

This module was created in cooperation with the U.S. Commercial Service and is the first chapter of the book A Basic Guide to Exporting. In this module, we will cover: Why you should sell globally; agencies that specialize in helping small to medium-sized businesses export successfully; old assumptions about exporting that may not be accurate; and how to transform yourself and your business through exporting. A case study on the company Domes International is also included.

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Developing An Export Strategy

This module was created in cooperation with the U.S. Commercial Service and is the second chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to assess if and when your company is ready to export; how exporting will affect your company; questions to ask before exporting; and how to create an export plan. A case study on the company Mykytyn Enterprises Incorporated is also included.

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Developing a Marketing Plan

This module was created in cooperation with the U.S. Commercial Service and is the third chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to formulate a marketing strategy; researching foreign markets; researching the market through government agencies; researching the market through development agencies; and researching the market by region. A case study on the company Vellus Products is also included.

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Export Advice

This module was created in cooperation with the U.S. Commercial Service and is the fourth chapter of the book A Basic Guide to Exporting. In this module, we will cover the following topics: U.S. Commercial Service assistance; other government agency assistance; and assistance from chambers of commerce.

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Methods and Channels

This module was created in cooperation with the U.S. Commercial Service and is the fifth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Finding the best approach to exporting your company; different techniques when exporting; separating international from domestic business; finding overseas partners, agents and distributors. A case study on the business LightStream Technologies is also included.

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Finding Qualified Buyers

This module was created in cooperation with the U.S. Commercial Service and is the sixth chapter of the book A Basic Guide to Exporting. In this module, we will cover: U.S. Commercial Service programs to help you find buyers; Department of Commerce agencies to assist you with your exporting needs; state and local government assistance. A case study on the business SCIFIT Systems Incorporated is also included.

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Using Technology Licensing and Joint Ventures

This module was created in cooperation with the U.S. Commercial Service and is the seventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: Methods of obtaining foreign trade income; advantages and disadvantages of technology licensing and joint ventures. A case study on the company Spancrete Machinery Corporation is also included.

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Preparing Your Product for Export

This module was created in cooperation with the U.S. Commercial Service and is the eighth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Adapting your product to meet government regulations, country conditions, or preferences; modifying your product, labeling and packaging. A case study on the company Falcon Waterfree Technologies is also included.

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Exporting Services

This module was created in cooperation with the U.S. Commercial Service and is the ninth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Role of the service sector in the U.S. and in world economies; places where services exporters can find assistance. A case study on the company Two Men and a Truck is also included.

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International Legal Considerations

This module was created in cooperation with the U.S. Commercial Service and is the tenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Regulations you must follow to comply with U.S. law; programs and tax procedures opening new markets and financial benefits; intellectual property considerations. A case study on the company Tierra Dynamics is also included.

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Going Online: E-Exporting Tools for Small Businesses

This module was created in cooperation with the U.S. Commercial Service and is the eleventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: E-commerce defined; your company's readiness to export on-line; steps to going online. A case study on the company Evertek Computer Corporation is also included.

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Shipping Your Product

This module was created in cooperation with the U.S. Commercial Service and is the twelfth chapter of the book A Basic Guide to Exporting. In this module, we will cover: How international freight forwarders can help you; how your product should be packaged and labeled; what documentation and insurance you may need; international shipping companies and offered services. A case study on the company Certified Worldwide LLC is also included.

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Pricing, Quotations, and Terms

This module was created in cooperation with the U.S. Commercial Service and is the thirteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Determining the best price for your product internationally; handling requests for quotations and the pro forma invoice; defining the terms of sale. A case study on the company Home Instead Senior Care is also included.

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Methods of Payment

This module was created in cooperation with the U.S. Commercial Service and is the fourteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Different ways to receive payment when selling internationally; selection of payment method; currency issues and payment problems. A case study on the company Lulu's Dessert is also included.

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Financing Export Transactions

This module was created in cooperation with the U.S. Commercial Service and is the fifteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Factors to consider in making financial decisions; private sources of financing; government sources of financing. A case study on the company JQ American is also included.

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Business Travel Abroad

This module was created in cooperation with the U.S. Commercial Service and is the sixteenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Necessary international documents and travel tips; cultural factors to take into account. A case study on the company Candy Bouquet International is also included.

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Selling Overseas and After-Sales Service

This module was created in cooperation with the U.S. Commercial Service and is the seventeenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: establishing a policy to deal with international inquiries; researching an international company before conducting business; building and maintaining a working relationship with an overseas customer; and reviewing options for service delivery to foreign buyers.

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BONUS MODULE: Analyzing a Company's Ability to Export

The Analyzing a Company's Ability to Export introduces one to the following concepts: how the CORE software helps to understand a company's ability to export; competitive capability in the domestic market; how to ensure defensive competitiveness; how motivation can influence a company's ability to export; how important the commitment of top management in a company can be for the firm's ability to export; how organizational readiness is important to a company's ability to export; and how product readiness can influence a firm’s ability to export. Also included is a case study on Advanced Biomedical Devices, Inc.'s readiness to export.

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globalEDGE Online Modules Are Licensed Under Creative Commons.

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