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A recent episode of the Oprah Winfrey show highlighted Time Magazine’s 2008 Invention of the Year: 23andMe, a Google-backed startup introducing a retail DNA test. The available-for-purchase personal test provides information on health & traits as well as ancestry, for the user to “see your genes in a whole new light.”

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In my mind, the Disney brand conjures images of children’s characters and animated movies.  Of course there is more to the brand than nostalgia but the company is looking to expand their reach even farther with high-end retail.  A New York Times article, “Disney, by Design,” author Brooks Barnes, discusses the goal of Disney to become a “lifestyle brand.”

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Forget the change of socks; business travelers may need to pack a change of laptop. 

In mid-July 2008, United States Customs and Border Protection passed the “Policy Regarding Border Search of Information” concerning the search of information contained in documents and electronic devices.  The Policy sets forth the legal and policy guidelines within which officers may search, review, retain and share certain information possessed by individuals crossing the United States border.  The policy applies to anyone entering the country – citizens and noncitizens alike.

What does this mean for international business people?