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You have most likely watched a show or movie on Netflix at one point or another. Whether it was borrowing a friend’s account or purchasing the subscription for a month and then getting roped into another, streaming services have become ubiquitous. Netflix has released multiple hit shows and classics to date yet is now the worst-performing stock of 2022 in the S&P 500. It is down 62.5% year to date. What happened?

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Globalization is occurring and the world is growing more interconnected and accessible, and as a result it is now easier to travel to other countries. Cultural awareness is increasing, and as a result, tourism is too as people want to experience the culture of other countries. The tourism industry accounted for 9.5% of the world’s GDP in 2013 (U.S. $7 trillion) and currently employs 266 million people worldwide. In perspective, the global tourism industry employs 1 in 11 people on this planet. One aspect related to tourism, that is often not considered, is that with benefits and new opportunities, come new challenges.

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In 2007, former president Oscar Arias announced Costa Rica’s goal to become the first developing country to go carbon-neutral in 14 years. At the time, that goal seemed to be very unlikely for such a small country with financial difficulties. However, over the past years Costa Rica has made significant strides in accomplishing their energy goal and has become one of the leading countries in environmental sustainability.