globalEDGE Blog - By Tag: global-e-commerce-series

This week’s blog series on the global e-commerce industry displayed the many benefits and trends within this rapidly growing industry. However, implementing a global e-commerce strategy can be a difficult and challenging task. These challenges can be overcome with resources right here on globalEDGE. To assist in the implementation of e-commerce on both a country-specific and global level, globalEDGE has a variety of useful tools and resources. Today we will a look at many of these resources.

With an increase in the popularity of business-to-consumer (B2C) online retail, there has been a surge of fraud in e-commerce and online payments. Fraudulent activities including personal information breaches and untrusted online payments have been deterring consumers, all over the world, from partaking in B2C e-commerce.

With an Internet penetration rate of 12.6%, investors looking to diversify their portfolio are currently appraising India’s e-commerce market for opportunities with exponential dividends. According to the technology research firm Gartner, India’s e-commerce industry is poised to grow 70% at the end of this year, with revenues crossing $6 billion. This will make it one of the fastest developing segments in Asia alone. Ranging from laptops to mobile phones to tablets, it is the pervasive use multi-platform technology for online retail that has catalyzed this boom.  Current estimates predict that within the next five years, the sector will quadruple in size to $43 billion. But how can sustainable, organic growth be cultivated in an ever-changing digital marketplace?

Investment in Africa’s emerging markets is booming, and it is no different for the e-commerce industry. Online shopping is in its early stages in Africa, and the growth potential is immense. E-commerce growth will provide e-retailers, both local and foreign, the opportunity to develop retail sites to satisfy the demand in this market. Besides Africa, e-commerce growth is taking place in other emerging markets like Russia, China, and India. In all emerging markets, technology is transforming these economies and creating major investment opportunities for companies and individuals around the world.

E-commerce has quickly become a major factor for businesses across the world, as consumers’ comfort with online shopping continues to increase. With more options, better prices, and the flexibility of shopping at home, e-commerce has opened a new avenue for companies to conduct business, with global sales expected to hit $1.5 trillion in 2014. This avenue has also allowed companies to expand their operations across the globe, tapping new, lucrative markets. With this global expansion has come several challenges that businesses have to meet, as they must tailor their marketing and operational strategies to account for differences in each diverse market.