First, is your Website ready for prime time? Consider adding a section for international buyers which might contain a currency calculator, shipping options and prices, a statement about the buyer paying for customs duties and taxes, and even sample duty and tax calculations using your most common commodity classification codes (call 1-800-usa-trade for assistance with this). This is purely good customer service and will reduce misunderstandings across the miles.
globalEDGE Blog - By Tag: secret-to-exporting-series
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The plan, in addition to some reasonable sales projections and a statement of how your product or service is positioned for international buyers, should single out from three to five markets to focus on. The markets can be selected by an analysis of secondary research information or by looking at where previous inquiries or sales have come from.
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A recent Department of Commerce study of midsize and smaller U.S. manufacturing exporters made a surprising finding: the majority of the companies surveyed don’t have an export plan. What’s more, they lack international financial goals and, in general, lack staff who are dedicated to growing the international side of the business. In addition, exporters rely mainly on U.S.-based sales efforts to generate overseas customers, and fully one-third sit back passively and let the orders come to them.