globalEDGE Business Review

Volume 9, 2015

"Business Information on Vietnam"
by Terence O’Neill (Volume 9, Number 1, pp. 1-2, 2015)

Executive Briefing: Vietnam’s importance in the international business landscape is established, yet its market can still be difficult to break into, especially for smaller American businesses. A range of resources have been developed to facilitate market entry. This piece shares findings from recent research on the business information environment in Vietnam, focusing on resources for both remote research and direct business facilitation.


"Enhancing the Language and Business Culture Awareness of Study Abroad Students"
by Antoinette Tessmer and Sandhya Shanker (Volume 9, Number 2, pp. 1-3, 2015)

Executive Briefing: Intercultural awareness constitutes an integral element in pre-departure orientations in a study abroad program. This article presents the design and administration of a business culture survey to participants in the Global Finance Studies program at Michigan State University. The results support the need to broaden business culture awareness among participants.


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