globalEDGE Business Review

Volume 4, 2010

"MSU’s Broad School to Offer Free International Business Assistance"
by Tomas Hult (Volume 4, Number 1, pp. 1-2, 2010)

Executive Briefing: Pro bono work has long been a staple of professions such as law. Now the Eli Broad College of Business at Michigan State University is getting involved. The Broad School's International Business Center has developed a program to help predominantly U.S. owned small- and medium-sized organizations go international. The research assistance comes from small teams, in 10 hour increments, over a month period. This article describes the Center and the globalEDGE Business Team pro bono program as an innovative case study that can increase the international competitiveness of U.S. firms.


"Internationalizing Business Education"
by Elvin C. Lashbrooke (Volume 4, Number 2, pp. 1-2, 2010)

Executive Briefing: Business education which was once dominated by U.S. and Canadian business schools is being localized. Scores of new business schools are cropping up around the globe, particularly in India, China, and South America. There are 11,823 institutions offering business degrees of which only 1,707 (14.4%) are in North America. Only 695 (less than 6%) of the 11,823 are accredited by one of the three major accrediting agencies, AACSB, EQUIS, or AMBA. Of the 695 accredited schools, 482 (69.4%) are in North America. This paper examines the importance of these statistics.


"Globa<i>logan</i>ization of Renault Development Strategy"
by Said Cherkaoui (Volume 4, Number 3, pp. 1-2, 2010)

Executive Briefing: This article presents the drive of Renault from the edge of bankruptcy to the rise of its model Logan to international preeminence, fame and success. At the same time, Renault concentrated its production in countries that have been considered by the major car manufacturers as solely a marketplace and not the location of their production.


"The Precursors and Outcomes of Trust in the Power Unbalanced China Home Appliance Retailing Industry"
by Yingyun Ma, Brenda Sternquist, & Ying Huang (Volume 4, Number 4, pp. 1-2, 2010)

Executive Briefing: China’s electronic retailing sector is highly concentrated with only three main retailers. This provides a unique situation for examining the determinant factors and outcomes of trust in power-unbalanced relationships. Retailer buyers from China’s home appliance retailing industry participated in this research (n=327), and answered questions about their relationship with a supplier who was more powerful and one that was less powerful. Communication effectiveness (+), opportunism(-), and conflict (-) are determinant factors leading to trust. Relationship commitment and cooperation are outcomes of mutual trust. Although power symmetry was proposed to have a moderating effect on the negative relationship between conflict and relationship commitment this was not supported.


"2010 Benchmarking Study on International Business Education at Community Colleges: International Business Knowledge"
by Sarah Singer, Tomas Hult, & Bill Motz (Volume 4, Number 5, pp. 1-2, 2010)

Executive Briefing: In this series of benchmarking studies, institutional-level data from 2008 (n=428), 2009 (n=336), and 2010 (n=309) – from a sampling frame consisting of the roughly 1,200 community colleges in the U.S. – provide answers to a multitude of questions regarding international business education. About two faculty and/or administrators participated per institution each year and were asked about five constituency groups (administrators, faculty, students, local community, and the country). This article looks at international business knowledge within the context of community colleges as we believe an increase in international business knowledge among all the five constituency groups is a minimum requirement for U.S. firms to achieve international competitiveness.


"Sustainability, the Triple Bottom Line, and the Global Reporting Initiative"
by Paulette L. Stenzel (Volume 4, Number 6, pp. 1-2, 2010)

Executive Summary: This article explores sustainability and the Triple Bottom Line, which is a tool used to examine the effects of business activities on the economy, social equity, and environment. It also discusses the Global Reporting Initiative GRI, an international program that provides metrics to measure practices that align with the Triple Bottom Line. A commitment to sustainability by businesses around the world is essential for our shared future.


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