Consumer Products: Introduction

Consumer Products

The consumer products industry is comprised of a variety of products, such as toiletries and cosmetics, small appliances, consumer durables, consumer electronics, and other household items. This industry has seen steady growth since the Industrial Revolution, and with the rising markets of Russia, China, and India starting to demand more commodities, this growth is expected to continue into the future.

The Consumer Products industry is Concentrated. The production in this industry is dominated by a many large firms that are capable of shaping the industry’s direction and price levels.

Primary Demand Drivers

  • Consumer income and spending
  • Home sales
  • Domestic economic activity

Profitability Drivers

  • Effective marketing
  • Efficient operations
  • Increasing store traffic
  • Efficient inventory management
  • Adequate order fulfillment operations