Media and Communications: Introduction

Media and Communications

Media and communications is a collection of companies involved in telecommunications equipment and services, television and radio broadcasting, motion picture/video production, and publishing. The media and communications industry makes the world a smaller place by entertaining, informing, and connecting people around the world.


The Media and Communications industry is Highly Concentrated. The production in this industry is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels.


Primary Demand Drivers

  • Technological innovation
  • Growth in business activity and advertising
  • Consumer demographics
  • Consumer leisure activity

Profitability Drivers

  • Effective marketing and advertising volume
  • Marketibility of products
  • Finding and keeping the right talent
  • Programming mix
  • Identifying new sources of financing
  • Improving digital technology


Glossary