Media and Communications: Introduction
Segments
Cable and Other Program Distribution
Companies broadcast television programs for free to the public and for cable subscribers. Broadcasts and programming, production, and post-production services are major sources of revenue.
Cellular and Other Wireless Telecommunications
Companies in this segment operate and maintain switching and transmission facilities in order to provide telecommunications services via airwaves.
Movies and Television Production
Companies in this industry primarily produce, or produce and distribute, television programs, television commercials, or videos.
Music
Companies in this industry produce, sell, and license musical recordings; they may also own and license musical copyrights.
Printed Media
Companies in this industry publish newspapers, magazines and other periodicals, books, directories, and mailing lists, as well as items such as calendars, greeting cards, and maps.
Satellite Telecommunications
Communications satellites are used to relay and amplify radio telecommunications signals via a transponder to create a communication channel.
Telecommunications Reseller
Companies in this segment purchase network access and capacity from telecommunications carriers and resell wired and wireless telecommunications services to businesses and households.
Wired Telecommunications Carriers
In this segment, companies provide services including local and long-distance calling, Internet access, and TV program distribution over fixed-line telecommunications networks.
The Media and Communications industry is Highly Concentrated. The production in this industry is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels.
Primary Demand Drivers
- Purchases from businesses, telephone companies, cable companies, data communications providers, and TV and radio broadcasters
Profitability Drivers
- Technological innovation
- Ability to secure high-volume contracts from large customers
From the Blog 
As social media keeps dominating our world, there is no denying that it has also collided with many different industries across digital marketing. One of the specific digital platforms that has made a dynamic change over the past few years has been TikTok. They have gathered a massive following with a staggering 1 billion monthly users as of 2023 and will only continue to grow. There is no doubt that with the number of users on this platform, they will have the leverage to keep increasing their profits by gathering new up and coming creators and touching more specifically on the music industry.
With the releases of movies and television shows such as “Return to Seoul,” “RRR,” “All Quiet on the Western Front,” and “Alice in Borderland,” 2022 has been an explosive year for the international film industry. In fact, foreign entertainment content has experienced significant growth as streaming service-giants like Netflix, Disney+, and Amazon Prime continue to expand their audiences and markets.
Sources
- Hoovers (Date Accessed: 6/1/2017)