gE Business Review
"MSU’s Broad School to Offer Free International Business Assistance"
by Tomas Hult (Volume 4, Number 1, pp. 1-2, 2010)Executive Briefing:
Pro bono work has long been a staple of professions such as law. Now the
Eli Broad College of Business at Michigan State University is getting involved. The Broad
School's International Business Center has developed a program to help predominantly U.S.
owned small- and medium-sized organizations go international. The research assistance comes
from small teams, in 10 hour increments, over a month period. This article describes the Center
and the globalEDGE Business Team pro bono program as an innovative case study that can increase
the international competitiveness of U.S. firms.
"Internationalizing Business Education"
by Elvin C. Lashbrooke (Volume 4, Number 2, pp. 1-2, 2010)Executive Briefing:
Business education which was once dominated by U.S. and Canadian
business schools is being localized. Scores of new business schools are cropping up around the
globe, particularly in India, China, and South America. There are 11,823 institutions offering
business degrees of which only 1,707 (14.4%) are in North America. Only 695 (less than 6%) of
the 11,823 are accredited by one of the three major accrediting agencies, AACSB, EQUIS, or
AMBA. Of the 695 accredited schools, 482 (69.4%) are in North America. This paper examines
the importance of these statistics.
"Globaloganization of Renault Development Strategy"
by Said Cherkaoui (Volume 4, Number 3, pp. 1-2, 2010)Executive Briefing:
This article presents the drive of Renault from the edge of bankruptcy to the
rise of its model Logan to international preeminence, fame and success. At the same time,
Renault concentrated its production in countries that have been considered by the major car
manufacturers as solely a marketplace and not the location of their production.
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